PSDA has a vibrant community of small distributors (traditionally defined as annual sales of less than $2.5 million). Those distributors have access to a tailored experience – the Small Distributor Summit (SDS) – which will take place May 9-10 in Chicago in conjunction with, and immediately following PSDA's Distributor Solutions Expo as an "event within an event."
As in year's past, the program is being planned for small distributors by small distributors. The focus of the 2013 Small Distributor Summit is on building relationships to set you apart in the marketplace.
Agenda
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Thursday, May 9
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| 9:00am - 3:00pm |
Networking and Education on the Distributor Solutions Expo Show Floor |
| 3:30pm - 5:00pm |
From Point A to Point B: Growing Your Small Business - Lessons from Larger Distributors
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6:00pm - 8:00pm
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Networking Dinner at Bella Bacinos
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Friday, May 10
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| 8:00am - 8:30am |
Breakfast
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| 8:30am - 9:30am |
What's My Business Worth? How to Value a Print Distributorship for Either Sale or to Make an Acquisition.
Jim Anderson, Corporate Development Associates
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| 9:45am - 11:00am |
More Sales Through Better Marketing
Join Alex Goldfayn, CEO of the Evangelist Marketing Institute, for this powerful workshop about growing your company with simple mindset and marketing changes. Do you improve lives and companies or do you sell printing? What do you focus on in your marketing? Is it emotional or factual and technical? We'll work through these issues in an interactive, conversational session. You will leave with specific techniques and behaviors and a plan of attack for marketing your business more effectively. Watch a short video of Alex Goldfayn discussing his presentation.
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| 11:00am - 11:15am |
Networking Break |
| 11:15am - 12:15pm |
5 Common HR Mistakes and How to Avoid Them
Claudia St. John, Affinity HR Group
Most Small Distributors would rather not have to think about human resources and legal compliance. Unfortunately, there are many easily-avoidable HR mistakes that many business owners make. This presentation covers the five most common HR mistakes and offers easy and affordable ways to avoid them.
Engaging your Small Workforce
National studies show that employee engagement rates –how actively involved and satisfied employees are at work – are pathetically low. This is a critical challenge for large and small distributors alike. Fortunately, improving engagement can be affordable and easy, regardless of your size. Claudia will present tips and techniques for improving overall employee engagement and satisfaction.
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| 12:15pm - 1:30pm |
Lunch and Quick Hits |
| 1:30pm - 2:00pm |
Creating More Effective Case Studies
Darin Painter, Writing Matters
The best content often hides in plain sight. Most leaders of print and marketing service providers have great stories to tell, but lack a way to turn those stories into sales. Well-planned case studies can be powerful marketing weapons, but much of their value depends on what happens before and after fingers hit the keyboard. Darin Painter, Print Solutions Magazine contributor and owner of content marketing business Writing Matters, will offer tips for planning, writing and using case studies more effectively. (Hint: The best ones never smell like self-promotion.)
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| 2:00pm - 3:00pm |
Roundtable Sharing:
- Effective Self-Promotion Campaigns
- "My Favorite Supplier" Idea Exchange
- Effective Vertical Market Targeting
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If you are like-minded (and similarly sized at less than $2.5 MM in sales), give some serious thought to joining your peers at this one-of-a-kind event. All SDS attendees are encouraged to attend as much of the Distributor Solutions Expo as possible.
Why Attend?
Past attendees agree this is the most valuable event they participate in and come back year after year for the peer to peer networking, education and motivation it provides! Curious which of your peers are attending the event? Click here to see!
Registration for SDS is handled through the registration process for the Distributor Solutions Expo. Simply go to the registration link at (www.psda.org/2013), select either the 2-day All Access Full Conference Pass (Wednesday/Thursday) or the Expo Only pass (Thursday), then add SDS on as an "add on" during registration.
2013 SDS Pricing
Early Bird Rate - Before 5/1/2013
$100 as an add-on to a Distributor Solutions Expo "2-Day All-Access Full Conference Pass"
$235 as an add-on to a Distributor Solutions Expo "Expo Only Pass"
Regular Rate - After 5/1/2013
$200 as an add-on to a Distributor Solutions Expo "2-Day All-Access Full Conference Pass"
$335 as an add-on to a Distributor Solutions Expo "Expo Only Pass"
Questions? Please contact PSDA at psda@psda.org, one of the event co-chairs, or a member of the 2013 SDS planning committee. |
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