IKEA recently launched a new print catalog, which mailed at the end of July/early August, with augmented reality (AR) features such as an "X-ray" that looks within furniture compartments when
the user waves his or her smartphone on top of pictures. The company reached out to the creative agency McCann in early 2011 to "help bridge the gap between paper and digital," according to a Wired article. The catalog also includes 3-D models of products, videos about
products and digital how-to material.
Check out a YouTube video previewing the catalog.
Have any of your customers ever shown interest in AR technology on their print pieces? Do you see a future for this technology in your company or the print world in general?