The USC Dornsife
College of Letter, Arts and Sciences released an augmented reality (AR) application
in the latest issue of its magazine, USC
Dornsife Magazine. AR technology allows printed pieces to seamlessly
include videos, slideshows, music and images virtually.
USC Dornsife is one of
the first educational institutions to utilize an AR app. Publications such as The Atlantic Monthly, Time and USA Today already are regularly using them.
AR apps work like this:
Readers download the application on their smartphone or tablet. Usually there
are icons throughout the printed piece that alert readers to extra content.
Readers then open the app and hold their device over the printed page to scan for
From a USC press
By integrating augmented reality
into USC Dornsife Magazine, written features in the magazine take on a
whole new life — bonus features add new dimensions to storytelling and make use
of content that is already being produced for the publication and for the USC
Dornsife College website. For instance, using the USC Dornsife AR App a story
about a summer program in Taiwan is supplemented with a video about students’
learning experiences abroad; coverage of a USC Dornsife College sociology class
is accompanied by a 60-second seminar on a key concept from the course; and an
article on an alumna’s cookbook calls up a recipe from it. All together 14
bonus features are included in the Fall 2012/Winter 2013 issue of USC
Do you see AR applications taking off? Do
you think they could take over QR Codes?