EDUCATION
The following two education sessions will run concurrently from 9 – 10 am. Sessions are presented by trade show exhibitors.
Direct Marketing – Done Right
Ed Glaser, CMO, Colortree
If you sell direct marketing campaigns, this session will show you how to grow sales and profits with a unique letter package - a proven cross media tool. You will learn about marketing strategies and tactics that transform into actionable marketing campaigns. We will use live jobs and case studies to show real result
The Effect of the Connect—Operating in a Multichannel Marketing World
Robin Marchetti, senior channel consultant, Wise
Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods—they now routinely use digital channels to gather information, transact, and obtain help. In response, organizations must incorporate more digital channels into their multichannel strategies and tactics, including email, purls, mobile and social media. Few companies understand how to effectively implement and track multichannel experiences. To create and sustain breakthrough multichannel relationships across all channels, companies must deploy the right tools. Learn how you can help your customers be successful for the future with integrated communications. This session will teach you: what channels are effective in the mix, how to integrate across channels, how to set up an integrated campaign, and show a real live case study across multiple channels.