PSDA LOCAL FORUMS

Region 3 Local Forum – Atlanta, GA
May 27, 2009 | 8:30 am – 2 pm
Renaissance Waverly | Atlanta, GA

Presented by: Regional Directors Julie Pritchard of DemandBridge and Doug Roberts of Graphic Dimensions in conjunction with PSDA.

Signature Sponsor:

AGENDA

TUESDAY, MAY 26

6 – 8 pm

Cocktail & Networking Reception – The Atrium Bar (hotel bar)
Informal BYOB (buy your own booze) Reception

WEDNESDAY, MAY 27

8:30 - 9 am		Continental Breakfast & Networking
9 - 10 am		50 Trends in 50 Minutes - Steve Lance & Paul Kurnit, partners, PS Insights How will the shift in consumer-centric marketing affect your business? How does The Long Tail differ from the Blue Ocean theory of market development? What are the latest trends in our industry and how will they affect the key decisions you have to make in the coming weeks, months and years? Join Steve Lance for a dynamic hour of the latest news, the newest ideas, and the radical and practical thinking that will impact your daily work and your long-range strategic development. Sometimes brilliant...Sometimes ludicrous...Occasionally contradictory or contrarian, "50 Trends in 50 Minutes" can create just the right buzz that will shake up your thinking and kick off your year.
10 - 10:30 am		Networking Break
10:30 - 11:15 am		Doing More with Less - Julie Pritchard, vice president, DemandBridge and Doug Roberts, marketing manager, Graphic Dimensions In this fast-paced, interactive session, Julie and Doug will lead an informative discussion on ways you can cut costs in your business and still perform to your highest potential. You will hear how your peers manage their day-to-day doing more with less while continuing to keep their customers happy.
11:15 am - 12 pm		How to Recession-Proof Your Business - Julie Pritchard, vice president, DemandBridge and Doug Roberts, marketing manager, Graphic Dimensions In follow up to the first session, Julie and Doug will share ways to keep your business growing in tough times. Learn tactics to not only survive, but to implement growth strategies during the tough economic situation. Each attendee will receive a copy of the timely report "How to Recession Proof Your Business Right Now!" by Neil Godin (aka The Turnaround Guy).
12 - 12:45 pm		Lunch
12:45 - 2 pm		Keynote Address - Brand 2 Brand: Become a Full Service Marketing Provider - Steve Lance & Paul Kurnit, partners, PS Insights Everybody talks about B2B and the Customer Relationship Management. Ironically, few people focus on the first B in B2B, which is you're a brand too. The better you understand your brand credentials, the better partner you will be to your customers. You will begin to provide fuller, more complimentary services that allow you to acquire more business and attract new accounts. Becoming a full service marketing provider enables your company to offer enhanced solutions to your clients and gain business they may be sending somewhere else. This session will teach you how to unlock your full brand potential so that you can start receiving multiple jobs, repeat engagements and long-term relationships. It all adds up to more business, more revenue, and more profit.

LOCATION

Renaissance Waverly
2450 Galleria Parkway
Atlanta, GA 30339
Ph: 770.953.4500
Fax: 770.953.0740

For those individuals wishing to arrive the night before the event, a preferred room rate is available to you at $139/night. Please be sure to mention the PSDA room block to receive this reduced rate.

REGISTRATION

Registration to Local Forums is exclusive to companies that buy print and printed products for resale or distributor to an end user client including: print distributors, print brokers, ad agencies, design firms, marketing firms, freelancers and others print buying companies. Both PSDA members and non-members are welcome to attend.

Registration is free and lunch is included.

Online registration this event is closed. If you wish to attend this event, you may do so onsite.

SPONSORS