AGENDA
| Wednesday, April 30 | ||
| 10 am | Optional Golf 18-hole championship golf course at The Club at Savannah Harbor/Troon, home to the PGA Champions Tour Liberty Mutual Legends of Golf tournament. There is an additional fee of $135 per person for the optional golf. |
|
| 4 – 6 pm | Committee Meeting Events Discussion will revolve around PSDA’s FOCUS trade show series and how PSDA can improve regional trade shows to provide more value to attendees and exhibitors. Open to all. |
|
| 6:30 pm | Opening Reception | |
| Thursday, May 1 | ||
| 7:30 – 8 am | Continental Breakfast | |
| 8 – 9:30 am | Keynote Address Simple Reasons Brands Succeed… Exactly What You Can do to Blow Away the Competition Steve Cone, chief marketing officer, Epsilon Steve Cone leads Epsilon’s Strategic Marketing Service practice, working directly with clients to design, implement, measure and optimize multi-channel marketing programs. In this session, Steve will unveil what branding really is and deconstruct Branding 2.0 teaching everyone how to become their own branding expert. If you’re looking to find the number one thing your company must do to make a lasting impression in the marketplace, you cannot miss this session. This presentation will not only demonstrate what a small company can do to make a big impact, but how to using a little attitude and intimacy will work to your advantage. |
|
| 9:30 – 10: 30 am | Training Your Sales Reps for Tomorrow’s Products Steven Schnoll, managing director, Schnoll Media Consulting In order to make the transition from commodity sales to digital sales, companies need to alter their sales model and compensation plans. Sales cycles for digital print jobs can require up to six months to close. This session will teach you how to make the transition to sell digital jobs and how to set your sales teams up for success. |
|
| 10:45 am – 12 pm | Peer to Peer Breakout Sessions Add Value with Technology-Based Services Rich Landa, co-founder and president, Four 51 Adding services such as web based tools, email, online ordering and more can create value for your customers. Learn how to incorporate these services into your business and how to capitalize on them. |
|
| Effective Search Marketing
Effective Search Marketing: Mark Thompson, senior partner, genusSystems Learn how to maximize search marketing techniques to increase your web traffic, online sales and brand awareness to generate more leads and acquire more customers. |
||
| New Papers for Tomorrow’s High End Products Speaker - Ron Pergande, product manager, GPA Certain digital print jobs will require the use of specific papers. Sales representatives need to understand the important technical details that are involved with selling digital print in order to sell these products to their customers. This session will cover how to specify papers for digital print, what digital processes need special papers, and where the trends for digital print are heading. | ||
| 12 – 1:45 pm | Lunch Program Go Green Jason Metnick, director of market access and product labeling, Sustainable Forestry Initiative, Inc. Katie J. Miller, communications director, Forest Stewardship Council-US The rise in environmentally-friendly products and eco-friendly processes has become prevalent in our industry. This session is designed to teach you what steps to take to become certified and how to use your certification as a marketing benefit, how to explain the difference between certifications and products to your customers, and how to verify vendors are as green as they say. |
|
| 2 – 3 pm | The Most Successful Direct Mail Campaigns
Moderator - Donald O' Connell, executive vice president, Vanguard Direct Panelists – Kip Lady, sales manager, Kael Direct, LLC Mike Weinzierl, CEO, Professional Graphic Communications Sales representatives need to know what the most successful direct mail campaigns are today and what the direct mail package of tomorrow looks like. In this session, hear from a panel of your peers about how they created their most successful direct mail campaign. We’ll cover it all including using PURLs, finding your targeted audience, managing your data, and how to approach this type of sale. |
|
| 3:15 – 5 pm | Committee Meetings Membership Open discussion about opportunities to further enhance the value of membership, including improving existing and creating new services. Publications Meeting is designed to gather input from members on how to improve PSDA publications and websites. Open to all. |
|
| 7 pm | Optional Dinner An optional dinner has been arranged at Garibaldi’s Restaurant, a local favorite in downtown, historic Savannah. There is an additional fee of $80 per person for the dinner, which includes meal, soft drinks, coffee, tea, wine, tax and gratuity. Please click here to view the dinner menu. Transportation will be provided via water taxi. | |
| Friday, May 2 | ||
| 7:30 – 8 am | Continental Breakfast | |
| 8 – 9:15 am | Awards Program Member of the Year – Brian Coats, CDC President’s Award – Bill English, CFC |
|
| 9:30 – 10:30 am | Technology’s Impact on the Print Market Dr. Joe Webb, director of the Economics & Research Center, WhatTheyThink.com What trends and technologies will have the greatest impact on your sales in the near future? This session will discuss opportunities and threats, economic forecasts, technology developments, print product forecasts and more. | |
| 10:45 am – 12 pm | Peer to Peer Breakout Sessions Using Technology to Do More with Less Terry Brock, president/CEO, Achievement Systems, Inc. In a tough economy, companies are faced with the challenge of needing to grow in order to keep up with current trends and customer needs while cutting back to save dollars. Here, you will learn how to implement different types of technology that will keep you in the running while saving your business hard and soft costs. | |
| The Anatomy of a PURL Campaign John Leininger, professor, Clemson University This session will teach you what you need to know to effectively sell and deliver PURL direct mail campaigns to your customers. To be successful with this new product, you need to know much more than how to put ink on paper. Learn how the process works from data collection to postal delivery, website development to lead capture. | ||
| The Next Generation Print Provider
Dr. Joe Webb, director of the Economics & Research Center, WhatTheyThink.com What will the print provider look like in 2018? How will the landscape change? What will we need to do now to stay relevant in ten years? |
||
| 12 – 1:45 pm | Lunch Program Sales Tools for Mobile Sales Reps Terry Brock, president/CEO, Achievement Systems, Inc. The technological evolution has, and continues, to produce new products that can help sales representatives perform more effectively and efficiently. Discover how equipment like PDAs, cellular phones, mobile sales tools and sales communication technologies can increase your sales team’s productivity. | |
| 2 – 3 pm | Sales Management 2.0 Joel Scott, president, Computer Control Corporation and author of Goldmine for Dummies and Microsoft CRM for Dummies Tools such as salesforce.com, ACT, Goldmine, Microsoft CRM and others all help companies track revenue, manage sales teams, create pipelines, develop productivity reports and more. Discover how these sales tools can help your team work more efficiently to track and manage sales. | |
