AGENDA
| THURSDAY, OCTOBER 23 | ||
| 2:45 - 4 pm |
Laying the Ground Work to Acquiring New Accounts
Casey Campbell, PSDA consultant In this session you will understand what trade printers need to do to survive the coming changes in our industry. We will discuss how print distributors are shifting to offer services that are similar to ad agencies and how ad agencies, design firms, and freelancers all resell print and should be on your prospect list. Here we will uncover how you can implement changes in your business to support these new customers and gain a better understanding of their buying methods to win them as new accounts. | |
| 4 - 5 pm |
Your Strategic Options Ivars Sarkans, president, Sarkans & Associates Join Ivars Sarkans and discover how you can continue to support traditional distributors while branching out to offer your services to the new business types outlined in Session One. You'll gain an understanding of what your traditional distributors need and expect from you as their printing partner and determine if you need to re-brand your business to better promote your position in the current marketplace. |
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| FRIDAY, OCTOBER 24 | ||
| 8 - 9 am |
Getting the Word Out
Joel Warady, principal, Joel Warady Group How can you make and sustain a brand that supports the new distributor type while not alienating yourself from traditional print resellers? We will give you strategic tips on how printers and suppliers are successfully implementing new marketing strategies to maximize their ROI and reach out to a new group of professionals who fit into a different demographic type than their current customer base. | |
