What's in a Name?
By John Delavan
Director of Marketing and Communication Services, PSDA
Editor-in-Chief, Print Solutions Magazine
Last month, I told you "Change Is Coming" (view that message here if you missed it), and I'd like to thank those of you who reached out to say you had read my message and were excited to learn more. I was pleasantly surprised to receive so many emails that revealed how eager PSDA member manufacturers and distributors are to be a part of the event’s evolution – and to play a part in ensuring its continued success.
So, now is the time to share one big change – one that is reflected in full four-color splendor in the banner above this message. We're exactly six months away from PSDA's signature annual event, formerly known as the Print Solutions Conference & Expo, and it has a new name: Distributor Solutions Expo.
"So what," you say. "Changing the name doesn't mean anything." Oh, but I respectfully disagree! It’s actually a critical step in repositioning this show as the must-attend event for distributors and manufacturers that want to partner to deliver powerful solutions for end-user customers.
What's in a name? In this case, a lot. In renaming our event, we want to ensure that distributors understand this is their premier opportunity to find solutions that meet their customers’ changing needs. We also want to emphasize that PSDA’s expo delivers the power of partnership between distributors and the many channel partners that exhibit at the show, all in hopes of connecting with attending distributors to develop and deliver solutions for clients.
The name Distributor Solutions Expo also eliminates any potential confusion between Print Solutions (PSDA’s monthly magazine and twice-monthly e-newsletter) and the association’s annual show, as well as next year’s PRINT 13 event staged by the organizers of GRAPH EXPO, which has a different emphasis than our show.
You also may have noticed that the word "print" is no longer in the event's name. While printed products remain vital to the event’s success and reason for being, as well as to PSDA and all of its member businesses, our attendees have told us that an exclusive emphasis on print does not reflect the industry’s evolution, which includes many solutions that go beyond purely print and often enhance it. Attracting new attendees is a focal goal for this event. The event’s new name will only help to achieve that goal.
In the coming weeks and months, you’ll be hearing how changes to the event – from revitalized educational offerings to a reinvented trade show floor setup (Wait till you see it – it’s going to be cool!) – will enhance the return on investment from your participation, whether you are a manufacturer or a distributor. In the interim, mark your calendars to join your PSDA colleagues May 8-9 at Navy Pier in Chicago.
Note that in 2013 we’re packing top-notch education and new, high-energy networking opportunities into two full days, as opposed to three days in previous years. We want you to make the most of your time spent at the Distributor Solutions Expo. Read your Print Solutions magazine and e-newsletters and the regularly updated content online (psda.org/2013) to learn much more as the event approaches. We’re only six months away from welcoming you at Navy Pier and knocking your proverbial socks off. I'm excited! Are you?
Change is a constant theme and reality in our industry, and this will be reflected in PSDA’s revamped annual show. The event’s new name is only the beginning. I can't wait to share more with you in the coming months. If you have comments or questions, email me at firstname.lastname@example.org, and I'll get you psyched up for everything we've got in motion to benefit you.
Sign up NOW to exhibit or be a sponsor at PSDA’s 2013 Distributor Solutions Expo! Contact: