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PSDA's Small Distributor Summit Agenda

2015 Small Distributor Summit Agenda


Saturday, September 26

7:30 am

Bus Departs Nashville Airport Marriott

8:00 am

Breakfast and Introductions

8:30 am - 9:30 am

Direct Mail Training: Saturation, Targeting, & Integration
Speaker: Phil Sperling, Printco Inc.

1. Walking - EDDM - Everyday Direct Mail

  • The nuances of EDDM
  • What is required - specific dimensions, mail presentation
  • Who might use it
  • Delivery time & cost
  • Measuring response

2. Running - Targeting Direct Mail

  • The nuances of targeted mail
  • List purchase vs. organic
  • Variable data
  • Who might use it
  • Delivery time & cost
  • Measuring response

3. Sprinting - Targeted & Integrated Direct Mail

  • Targeted mail + web options
  • pURL, email, marketing automation, QR
  • Who might use it
  • Delivery time & cost
  • Measuring response

9:30 am - 9:45 am


9:45 am - 10:45 am

Large Format: Going Beyond Banners and Yard Signs
Speaker: Lou Radivoyevitch, RAD Graphics

During this session Bob Hessinger of MegaGraphix will provide an in-depth look at Large Format Printing. The sessions will cover:

-Types of Digital Machines: Flat bed, roll, hybrid. Use of UV, solvent, inkjet machines, and die sublimiation.
- Materials: Understanding the common vinyls & rigid substrates.
- End use of applications: Floors, windows, walls, & more, plus carpet, glass, cinderblock, and sidewalks.
- Installation issues and hardware.
- Asking the right questions and avoiding pitfalls.

10:45 am - 11:00 am


11:00 am - 12:00 pm

The Essentials for Selling Apparel
Speakers: Becky Dhuse, Far West Print Solutions, LLC, and Emily Brewer, E Print Solutions

During this session, Becky Dhuse and Emily Brewer will walk through all that you need to know to sell apparel. Learn the essentials for how you can drive growth for your business in this lucrative product category. Attendees will leave with swatch cards, samples, educational materials and catalogs to ensure you have all the necessary tools. The session will cover:

- The Basics: Understanding the language of apparel.
- Apparel Suppliers: Developing relationships that support your success.
- Decorating: What are the options and where to go.
- Showing it: Real life stories of samples and showrooms.
- Selling it: Who is buying, what they are looking for, and how to make money.

12:00 pm - 12:45 pm


12:45 pm - 1:30 pm

Employee Motivation & Engagement - Tips for small distributors on creating a happy workforce
Speaker: Claudia St. John, Affinity HR Group

Employees not motivated to go "above and beyond?” Is that extra bonus incentive not engaging your workforce? Do you wish you could create a Google culture but lack the financial means? Employee Motivation & Engagement explores the driving force behind personal motivators and the workplace elements that are known to improve employee engagement and suggests ways employers of any size and with any budget can create a more satisfied, engaged workforce.

Outcomes - Session Attendees:
- Learn what workplace attributes truly motivate and engage employees, and what don't.
- Gain understanding into why those attributes are critical to employee engagement.
- Gather resources and ideas proven to engage employees, regardless of company size or budget.

1:30 pm - 1:45 pm


1:45 pm - 3:30 pm

Marketing Your Business
Speakers: Scott Salvati, Lighthouse Marketing Services, Inc., Wayne Miller, PrintMarketing, LLC, and Joe Walkup, Innovative Business Products, LLC

Technology is evolving on a weekly basis - how are you using it to work IN and ON your business? This session will cover two different views on how to incorporate today's technology into your business.

1. IN Your Business - how technology can create workflow efficiency.

  • Online work platforms
  • Web to print
  • Cloud storage
  • Web forms and automated processes

2. ON Your Business - how technology can market and grow your business.

  • In marketing today, content is KING. Not just content, the RIGHT content.
  • Create an information and tip sheet on content creation for visual and written content.
  • Driving content through various channels to your website:
    - Web as your information hub
    - Email
    - Social media
    - Marketing automation

3:30 pm - 3:45


3:45 pm - 4:45 pm

Quick Hits

5:00 pmBus departs Lipscomb University


Thank you to our 2015 Small Distributor Summit Sponsors: