|PSDA’s Beyond Print – Your Digital Source for Insights on Industry Trends and Business Best Practice|
Issue 3: Marketing Strategies for Your Business
Now, more than ever, customers are looking to give their business to companies they trust — the ones they can view as a partner and the ones that display their expertise in a meaningful manner. While this has always been true, it has never been more important than in the Information Age. Customers now have more access to information than ever before, and they are using it to make educated decisions on just about everything — and these decisions are being made before even reaching out to a particular company they may be interested in working with.
Providing value, being trustworthy, promoting your expertise — all of these aspects help shape your company’s brand. They help current and potential clients form an opinion about your business, influencing their decision to work with you or not.
This issue of Beyond Print shares marketing ideas you can use you improve your company’s position in the marketplace.
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