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Using LinkedIn for Sales and Business Development
Speaker: Patrick O'Malley, Social Media & Google SEO Expert
LinkedIn can be an extremely powerful tool for reconnecting with old contacts, researching companies and their employees, and acquiring new business. In this session, O'Malley will discuss how to research companies to find decision makers, how to make cold calling less cold by developing relationships online, 10 different ways to use LinkedIn for business.

Member: Complimentary
Non-Member: $49

Color Theory
Speaker: Todd Nuckols, Cprint® International
In this course, you will learn about pricing and color theory. Find out how the two relate and how they impact your role. The target audience is project managers, advance press operators, prepress operators, salespeople and customer service representatives.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Ink Basics
Speaker: Todd Nuckols, Cprint® International
Learn why ink is not just ink! In this course, various ink types are discussed as well as the pros and cons of each. The course will also cover Pantone Matching System and CMYK vs. Spot Color and the CSR’s role in helping a customer choose inks based on the product’s use (i.e. outside posters vs. inside functional forms vs. industrial stickers, etc). The target audience is customer service representatives and salespeople.

Member: $49 (coupon must be used at checkout)
Non-Member: $98 Major

Printing Press
Speaker: Todd Nuckols, Cprint® International
What are the major printing processes? How do they differ? Learn what you need to know in order to be a more complete printing professional. The target audience is customer service representatives and salespeople.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Printing Jargon
Speaker: Todd Nuckols, Cprint® International
This course will discuss and explain the major printing jargon. Learn about terms such as work and turn, sheetwise, work and tumble, halftones, dot patterns, 2 up, 4/4 printing, gang run, and more.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Selling PURLs or Response URLs - Part One
Speaker: Tim VanDerKamp
During part one of this two part course on PURLs, you will learn the overall value proposition, how to price PURL programs, and how to measure success. Also as part of the course, you will gain insight on how to determine if a company is marketing centric. Examples will be shared of four specific types of companies that buy PURLs along with principals you can use in prospecting for them. This course will provide samples of real cases along with a great example of how to present the price and value proposition to customers.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Selling PURLs or Response URLs - Part Two
Speaker: Tim VanDerKamp
During part two of this two part course on PURLs, you will learn about the factors that drive PURL response rates and how to set customer expectations accordingly. Some of these factors include desirability, brand recognition, frequency, pre-qualified list, clear/consistent messaging, clear call to action and a compelling offer. In addition, the course will cover questions on non-disclosure agreements.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Type 2 Anatomy
Speaker: Brent Hospers
Type families are made up of many different characters. During this course, you will explore these characters, typefaces and families and you will walk away with a better understanding of type.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Type 3 Selection and Use
Speaker: Brent Hospers
Join us as we explore the characters, their typefaces and families. Learn how to choose the right type for the message, understand the typographic ‘dos and don’ts’, learn typographic tricks and hear about basic layout. This course will provide you with a better understanding of how to use type to your greatest advantage.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Type History
Speaker: Brent Hospers
This course focuses on the history of type from mnemonics to digital. Learn why type changed and who changed it through the years. The target audience is customer service representatives, salespeople and prepress.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Focus on Offset
Speaker: Todd Nuckols, Cprint® International
What are the advantages and limitations of offset? When is it appropriate to use offset? Join this course to learn about offset and how you might leverage it in your work. The target audience is customer service representatives and salespeople.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

Paper
Speaker: Todd Nuckols, Cprint® International
This course will cover paper basics including how it is made and the different types. Attendees will also learn about basis weight and how it is achieved. The target audience is customer service representatives and salespeople.

Member: $49 (coupon must be used at checkout)
Non-Member: $98

All about Envelopes
Speaker: Mark Cupach, Business Stationery, Inc.
Where else can you learn about envelopes? This course covers everything you need to know about envelopes, including:
· Types and characteristics
· Sizes
· Stock
· Paper types
· Printing
You'll leave with a clear understanding of envelopes and the opportunities available to sell them.

Member: Complimentary
Non-Member: $49

Being a Champion
Speaker: Mike Fisher, Print Concepts
Mike Fisher, the 2009 PSDA President, shares his thoughts on the qualities of a champion.

Member: Complimentary
Non-Member: $49

Die-Cutting, Foil Stamping and Embossing
Speaker: Mark Cupach, Business Stationery, Inc.
How does die-cutting happen? Learn about high and hollow die-cutting and how it is used. How does foil stamping relate to the die cut? Understand embossing, debossing and blind embossing.

Member: Complimentary
Non-Member: $49

Paper Substrates
Speaker: Mark Cupach, Business Stationery, Inc.
Learn about paper manufacturing as well as the characteristics of paper including caliber, strength and runnability. How do you determine paper weights and what are the basic sizes and types? Understand the applications of paper as well as stocks, coated and uncoated and specialty papers.

Member: Complimentary
Non-Member: $49

Understanding Color and Printing Inks
Speaker: Mark Cupach, Business Stationery, Inc.
It is critical that you understand color if you are in the printing industry. Learn about emitted light and reflective light and four-color process printing. Ink comes in many types for different jobs. Understand standard inks, specialty inks and the problems that can occur. Learn about spot color and the PANTONE MATCHING SYSTEM® and finish the session with varnish, aqueous, UV and laminating ink.

Member: Complimentary
Non-Member: $49

Understanding Ink on Paper
Speaker: Mark Cupach, Business Stationery, Inc.
This basic session explains printing processes. Learn about offset printing, flexography and thermography. The session also includes explanations of the different types of presses including sheet and web fed. Conclude with what each method requires in regard to ink.

Member: Complimentary
Non-Member: $49

Understanding the Proofing Process
Speaker: Mark Cupach, Business Stationery, Inc.
This session is an introduction to the proofing process. Learn to understand analog and digital proofing as well as proof specifications. Concentrate on low- as well as high-resolution proofs.

Member: Complimentary
Non-Member: $49

Adding Print Equals Profits
Speaker: Dave Fellman
Adding printing to your product line is a natural for ad specialties and promotional products distributors. The printing industry by itself is a multi-billion dollar industry and a great deal of printing is being purchased by the same people you speak with every day. There is no reason why you can't, or shouldn't, supply them with some of their printing in addition to their promotional products. In this web seminar, you will learn how to compete for a share of that business.

Member: Complimentary
Non-Member: $49

Integrated Printing: Future of Print
Speaker: Julie Shaffer, Printing Industries of America
When integrating print with other media, many companies have been changing their names and some propose that commercial printer’s transition to a marketing service provider. But PSPs print, and more often than not, the income from print is what keeps their doors open. Examine a 12-step process to combine print, new communication channels and mediums, and web-based management systems to enhance your company's product offerings, building a business model of the future.

Member: $49
Non-Member: $98

Invest In Yourself/Quick Hits
Do you need a roadmap to sift through the free webinars, newsletters and education websites that are out there? Your distributor peers share ideas for how to find the best learning experiences, business tips and insider info throughout the industry.

Member: $49
Non-Member: $98

Know You're Green
Speaker: Melissa Klug, Glatfelter
Learn how your paper, and the initiatives made throughout the paper industry, make this market "greener" each day. Multiple free resources and education tools are available to help you arm yourself with industry facts and paper consumption statistics to share the positive points of print with your customers and combat the negative media around paper/print media. Through case studies from Glatfelter's one-to-one programs, hear how print and paper can tie in well in conjunction with electronic campaigns to produce a positive ROI.

Member: $49
Non-Member: $98

Rebranding Your Company
Speakers: Stuart Boyar, Karie Ballway, Jeana Nicotera, The Cooley Group
How do you educate existing customers to help them better understand your offerings? Hear from your distributor peers about how to make the leap from "transactional vendor" to "valued partner." In the past 18 months, The Cooley Group has transformed its operation from transactional sales to becoming a provider of premier services that define and enhance their clients’ brand and image. This rebranding has resulted in significant sales and opportunities and has elevated their stature as a trusted advisor to their clientele. Speakers discuss their process, the importance of branding and brand consistency, how to build a plan to rebrand your organization and some exercises to determine if this is the right step for your distributorship

Member: $49
Non-Member: $98

Building Your Brand Identity
Speaker: Bruce Cameron
Your brand is your most lucrative asset. This session will teach you how to own your brand identity, what makes a company 'loved' by its customers and how you can successfully generate brand awareness. We will also discuss the benefits and pitfalls of re-branding.

Member: Complimentary
Non-Member: $49

Web-to-Print Success
Speakers: Willie Brennan, Custom Print Now Solutions and Bill English, Superior Business Solutions
Join two of your industry peers for their best web-to-print sales success stories. Learn first-hand how they began offering this service and what they do to maintain and grow the business. You'll walk away with an understanding of the types of products and programs that lend themselves to web-to-print success and the start of your own web-to-print action plan.

Member: Complimentary
Non-Member: $49

Near Term Growth Drives Long Term Value
Speaker: Greg Collins, Cape Fear Advisors LLC
Business expert Greg Collins will teach you how to think about growth in the short term as well as the long term. If a company can take meaningful steps to accelerate growth through pricing strategies, competition and support networks, specialization and program justification, the future can look much brighter. Hear how growth and planning can provide the best avenues to building and capturing real value for stakeholders.

Member: $49
Non-Member: $98

Old Dogs, New Tricks: Creating Value with Direct Mail
Speaker: Robin Marchetti, Wise
In a world gone social, direct marketers must change the way they interact with customers and prospects to be successful. With more than 200 million people on the do-not-call list and more than 33 billion SPAM emails zapped worldwide every day, mail is again the go-to option for direct marketers and it’s going to have to work even harder and more effectively to produce the results you need to succeed. What you will learn:
* The secrets of success for direct mail
*Vertical market trends in direct mail
*Learn what 'math' marketing is
*Data is the 'new black'
*Real-life examples

Member: $49
Non-Member: $98

Savvy Internet Marketing for Print Distributors
Speaker: Dana VanDen Heuvel
Learn how to make the most out of your internet marketing. From how to improve your Search Engine Marketing (SEM) rankings to low-cost internet and e-marketing techniques, you will learn what how to market your company via the internet.

Product Type: Video

Member: $49
Non-Member: $98

Sell Commercial Printing Today
Speaker: Harrie Beckman, Whitman Printing Corporation
Commercial printing is one of the hottest products in today's print market. If you have yet to jump into selling commercial print or are just beginning to dabble in it, this session is for you. Here we will teach you how to be a part of this growing business, what types of applications are available and in-demand and what types of customers are most apt to buy commercial printing.


Member: $49
Non-Member: $98

Calendar