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2011 CONFERENCE HOMEAGENDAEDUCATIONSPEAKERSEXHIBITORSSPONSORS2010 IN REVIEW


Download Conference Preview Section of
Print Solutions Magazine

Monday, May 16

3:00 pm – 5:00 pm Registration open at Navy Pier Convention Center: 
Terrace A East Foyer

Tuesday, May 17

7:00 am – 5:00 pm Registration open at Navy Pier Convention Center: 
Terrace A East Foyer
8:00 am – 5:00 pm

Full-Day Education Workshop

Achieving Customer Service Excellence
Room 301
Richard E. Colbary, Instructor and Author
Bruce Cameron, President, Front Line Marketing
Claudia St. John, President, Affinity HR Group LLC
Participants will receive a certificate of completion from PSDA

8:00 am – 12:00 pm

Morning Education Workshops

Using Mobile Marketing to Drive Print Sales
Room 305
Steve Snyder, Chief Sales and Strategy Officer, Consent Media
Michael Bann, Partner, Bann Business Solutions
Jack Philbin, Mobile Marketing Association

9:00 am – 11:00 am

Morning Education Workshops

Positioning Print for Today’s Customer
Room 307
Andrew Davis, Co-Founder and Chief Strategy Officer,
Tippingpoint Labs

1:00 pm – 5:00 pm

Afternoon Education Workshops

Building a Winning Cross-Media Campaign
Room 307
James Michelson, Principal, JFM Concepts and Author of
Cross Media Marketing 101: The Concise Guide to Surviving
in the C-Suite

Using Social Media to Grow Your Business
Room 305
Sima Dahl, President, Parlay Communications Ltd.

Selling Web to Print Solutions
Room 309
Pat Fortunato, Consulting Contributor, Intellective Solutions

7:00 pm – 10:00 pm Optional Networking Dinner
Fulton's on the River
($100 per person; sign up with registration)


Wednesday, May 18

7:00 am – 5:30 pm Registration open at Navy Pier Convention Center: 
Terrace A East Foyer
8:00 am – 9:30 am

Association Update
Keynote Stage in Expo Hall
Bill Prettyman, President, PSDA Board of Directors
Matt Sanderson, Executive Vice President, PSDA

Opening Keynote
The Passion of Leadership

Keynote Stage in Expo Hall
Henry Givray, President and CEO, SmithBucklin Corp.

9:45 am – 11:30 am

Educational Breakout Sessions

Recommended Audience: CEOs/Principals
Market Trends that Matter
Room 301
Marianne Morrison, Director of Business Development
Strategies, InfoTrends

Recommended Audience: Technology Professionals
The Future of Digital Print:
Relevant, Effective, Profitable

Room 305
Leon Clarin, HP
Eric Hawkinson, Executive Director, Dscoop 

Recommended Audience: Customer Service Professionals
Becoming a High-Performing Customer Service Team
Room 307
Claudia St. John, President, Affinity HR Group LLC

Recommended Audience: Sales Professionals
Networking in a Digital Age
Room 309
Sima Dahl, President, Parlay Communications Ltd.

11:30 am – 11:45 am Networking Break

11:45 am – 12:30 pm

PEAK Awards Presentation
Keynote Stage in Expo Hall

12:30 pm

Expo Ribbon Cutting Ceremony
Expo Hall Main Entrance

12:30 pm – 5:00 pm

Expo Open

1:30 pm – 5:00 pm

Idea Exchange
Stop by the Idea Exchange on the Expo floor for peer-driven
discussion opportunities, facilitated by subject matter experts.

1:30 pm – 2:30 pm
Implications of Current Trends for Your Business
Facilitated by Marianne Morrison, InfoTrends

2:45 pm – 3:45 pm
Showcasing Innovative Products and Solutions

4:00 pm – 5:00 pm
Sourcing Skills and Best Practices
Featuring Charlie Roberts, PSDA Sourcing Staff

1:30 pm – 4:00 pm

Exhibitor Education
These exhibitor-led sessions take place in the Exhibitor Education
Theater in Expo Hall, Booth #1019 on the Expo floor.

1:30 pm – 2 pm
How to Build and Track with 100% Accuracy a Closed-Loop
Marketing Campaign
Christopher Wright, MSP/Thorn Hill Printing

2 pm – 2:30 pm
From Gutenberg to Zuckerberg: Merging Cross Media
Marketing and Print
Robin Marchetti, Wise

2:30 pm – 3 pm
How to Capture Some of the Billion Dollar POP Market
Harvey Meister, GDS Business Displays

3:00 pm – 3:30 pm
Resources. Refocused.
Understanding Electronic Data Interchange

Philip Roestamadji, Wilmer

3:30 pm – 4pm
Selling the Company Store: Getting the Back End to Work
as Efficiently as the Front
Craig Wienkes, Marek Group

5:00 – 6:30 pm

Networking Reception on Expo Floor

Thursday, May 19

7:00 am – 2:00 pm Registration open at Navy Pier Convention Center: 
Terrace A East Foyer

8:00 am – 9:00 am

Educational Breakout Sessions

Recommended Audience: CEOs/Principals
Making Sense of Employee Assessments
Moderated by Claudia St. John, President, Affinity HR Group LLC

Recommended Audience: Technology Professionals
The Power of Personalization
Susan Kelly, Vice President of Communication
and Marketing Services, Xerox

9:15 am – 10:15 am Closing Keynote
Creating a Winning Momentum

Krish Dhanam, CEO, Training International Inc.
10:15 am – 2:00 pm

Expo Open

Note: Schedule is subject to change.
Calendar