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PSDA Board of Directors

Stuart Boyar
Cooley Group Inc.
806 Linden Ave., Ste. 500
Rochester, NY 14625
Ph: 585.385.1880

Stuart Boyar is the President of the Cooley Group, which is headquartered in Rochester, New York. With six offices throughout New York State, Cooley provides premier printing services that define and enhance their clients’ brand and image through printing, promotional products, specialty printing and branded apparel. Boyar joined the Cooley Group in 1982 after spending six years with NCR Systemedia in Atlanta and Ft. Lauderdale. The company has been a founding member of PSDA since its inception over 66 years ago and Boyar has been actively involved with PSDA through both speaking opportunities and attendance at various conferences. Married with two sons, Boyar is a graduate of Kent State University and enjoys camping, wine collecting and several sports in his free time.

Vice President
Joe Walkup
Innovative Business Products
2625 Grandview Avenue
Nashville, TN 37211
Ph: 615.835.0099

Joe Walkup is the president and co-owner of Innovative Business Products, LLC. IBP is a Strategic Outsourcing Partner and distributorship located in Nashville, TN.Joe began his career working in production for numerous printing companies in the Middle Tennessee area. This experience increased his knowledge of forms, checks and offset printing. Prior to starting IBP, Joe discovered his enthusiasm for sales at Global DocuGraphix. He has been active with the PSDA for 10 years, acting as Co-Chair of the Small Distributor Summit for two years. In 2009, he was recognized as PSDA Member of the Year. He also currently serves as a board member of the PPAMS (Promotional Products Association of the Mid-South) in the role of Treasurer. His passions include family, church youth ministry, and everything outdoors.

Nathan Goldberg
Specialized Office Systems, Inc.
19235 N Cave Creek Rd. #100
Phoenix, AZ 85024
Ph: 602.485.0900

Nathan Goldberg is President of family owned and operated Specialized Office Systems, based in Phoenix, Arizona with offices in surrounding states. Nathan has a Marketing Degree from the University of Arizona and an MBA from Arizona State University. Nathan joined Specialized in 2000 and has been involved in all aspects of his distributorship including their small format offset and digital manufacturing facility since. Nathan is always looking for ways to help other companies in our industry and outside by creating a more compelling offer of help to their customers. As a board member, it is his goal to help continue the important work that the association has embarked on while creating a more compelling offer to new members and others who will benefit from our excellent programs, conversations, networking and products.

Immediate Past President - View a Complete List of Past Presidents
Doug Traxler
WebbMason Marketing
2944 Hunter Mill Road, Suite 102
Oakton, VA 22124
Ph: 703.242.7278

Doug Traxler, WebbMason’s chief revenue officer, founded the company’s first regional sales office in Washington, DC, in 1995. Prior to joining WebbMason, Traxler spent 13 years with Wallace Computer Services, where he served as sales representative, account executive and general manager. He joined WebbMason because he saw an opportunity to focus more on solving clients’ problems and to join a team that is committed to excellence. Traxler's overall business goal for his customers remains the same: to transform their organizations in a positive way with measurable impact.

Executive Vice President
Barbara O'Connor
330 N. Wabash, Suite 2000
Chicago, IL 60611
Ph: 312.673.5744

Barbara O'Connor, PSDA's Executive Vice President, works with PSDA's board of directors to set the strategic vision for the association and leads all business operations for PSDA. O'Connor has more than a decade of association management experience, including a role as executive director of Forum 400, an elite group of life insurance producers. O'Connor has worked with a diverse array of organizations in multiple industries. Prior to her role with PSDA, O'Connor served as operations manager for the Legal Marketing Association and the Decorative Plumbing and Hardware Association. She also served as executive director for a separate legal association, and was instrumental in the merger of three HP user groups into the group now known as Connect.

Artie Collins
1400 S. Wolf Road
Wheeling, IL. 60090
Ph: 847.325.5978

Artie Collins is the Chief Executive Officer of NPN360, Inc., a print and marketing solutions firm.  His duties include day to day operation of the company along with setting strategic initiatives.

Prior to NPN360, Artie worked at Wallace Computer Services (R.R. Donnelly) in various roles including Sales & Product Management.

Artie earned a B.S in Finance from Florida State University and an MBA from the Kellogg School of Management at Northwestern University.

Artie lives in Glenview, IL with his wife, Carolyn, and their 4 children.  He enjoys coaching his kids in various sports and spending time with his family.

Karl Heerdegen
The Northstar Group
577 Capital Drive
Lake Zurich, IL 60047

Karl Heerdegen is co-founder, President and CEO of the Northstar Group and Northstar Gameday, a distributorship based in Lake Zurich, Illinois. He specializes in product and service areas including marketing, output document processing, cross media and wide format. Focusing his attention in vertical markets that include professional sports, financial services and manufacturing, Karl brings value to his clients by being able to manage large scale and data-driven projects. Now in its’ 23rd year, Northstar maintains relationships with clients that go back to its beginning. Karl began his career in 1980 as a coverage rep for Moore Business Forms before moving to the distributor side of the industry in 1981.

Beth Marston
1625 Roe Crest Drive
North Mankato, MN. 56003
Ph: 507-381-7342

Now 20 years into my print industry career, I marvel at how it continues to change.  New technology and processes have played their role, but the changes in how we deliver products to our customers has been the space I have focused on since earning degrees in International Business and Economics.   My career has been one of integrating companies and people in both large corporations like Taylor Corporation to smaller individually owned companies . . . from business cards to sophisticated corporate identity programs.   And now, in today’s connected business world, I am able to enjoy all of this from my home in Colorado.  My favorite diversions are participation in community outreach projects, and enjoying the beauty of my adopted state.

Ted Pinkos
Appvion, Inc.
825 E. Wisconsin Avenue, P.O. Box 359
Appleton, WI 54912

Ted Pinkos is the Global Sales Director for Appvion. He manages sales of the company’s carbonless, security, high-speed ink jet and colored papers to customers in North America, Mexico, and South and Central America.

Ted is a veteran of the paper industry with 17 years of experience at Appvion in various sales and sales management positions. Most recently, he helped to create and implement a sales process that includes a vigorous, one-on-one, sales coaching model and a robust pipeline reporting tool to deliver tangible and actionable data to benefit the enterprise. Prior to joining Appvion, Ted worked in the envelope converting business for 11 years at Old Colony Envelope Company in Massachusetts in sales and sales management. Ted is a Massachusetts native and graduate of Fitchburg State University. He currently lives in Wake Forest, in North Carolina, and is an enthusiastic golfer and fan of New England sports teams.

Pete Redondo
Regency Business Solutions/Regency Franchise Group
8024 Glenwood Avenue, Suite 200
Raleigh, NC 27612

Peter (Pete) Redondo is currently Vice President of Sales at Regency Business Solutions and Regency Franchise Group, headquartered in Raleigh, NC. He opened the their Dallas sales office in 2005, became Director of Value Added Services at Regency in 2008 to launch their print and promotional products division, and moved into his current role in 2011. Founded in 2002, Regency has grown into one of the largest independent office supply companies in the U.S., as well as a Top 25 print & promotional products Distributor by bringing technology-driven, enterprise-level solutions to small and mid-market customers. Pete is passionate about the independent distributor community, the PSDA, and he is honored to serve on the PSDA board. Pete resides in McKinney, TX, just outside Dallas with his wife and 4 children

Jay Scammell
Graphic Dimensions, Inc.
PO Box 44467
Atlanta, GA 30336

Jay, President and CEO of Graphic Dimensions, has been in the printing industry for 39 years. Serving as VP at Datagraphic (now part of Printegra) for a part of his career, he soon departed to open his own company. In 1994 Jay founded Graphic Dimensions and quickly grew his company opening manufacturing facilities in GA, KY and NH. In 2012 Graphic Dimensions opened New Dimension Labels, a custom label manufacturer based in Atlanta. In addition, Jay also serves as CEO of LaunchPad, which specializes in creating high-end custom websites and technology solutions. Their newest product, LiftOff, provides innovative e-commerce, integrated marketing and web to print solutions with a major focus on ease of use, quick setup and rapid deployment.

Jay looks forward to serving on the PSDA Board and working with other Board members. In his free time Jay enjoys woodworking and golf.

Sarah Scudder
The Sourcing Group
220 Range Ave, Suite 101
Santa Rosa, CA 94928
Ph: 707.586.8725 x222

Sarah Scudder is the Chief Growth Officer of The Sourcing Group, one of the fastest growing print distributors in the US. Sarah is the founder of the Young Innovators Group that focuses on innovation and how to attract, hire and retain young people in the print industry. Sarah also puts on an annual national conference for the Young Innovators Group. Sarah co-hosts a weekly radio show, Career Conversations, in which she interviews entrepreneurs, community leaders and people who have made major career advancements. She's a monthly columnist for the PS Magazine and E3, Institute of Supply Management's (ISM) quarterly publication. She's a winner of North Bay Business Journal's Forty Under 40 award, Print+Promo's Trailblazer Under 40 award and PSDA's Member of the Year award. Sarah's also an entrepreneur, co-founding the company Zen Balance, the creator of Relax + Focus: a stress and anxiety relief supplement. Her hobbies include swimming, running, writing and real estate investment.

Phil Sperling
Printco, Inc.
PO Box 40
Omro, WI 54963
Ph: 920.685.5662

Phil Sperling is the CEO and the 3rd generation of a family owned printing and marketing services provider, Printco, Inc. in Omro, WI. Both an accounting degree from Drake University (Des Moines, IA) and his CPA license served him well in his various employers prior to joining Printco in 2007. He has been regularly involved in PSDA events including presenting and developing online education course. His passions include his family and most things outdoors.
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