For a limited time, you and your staff can watch top-rated sessions recorded live at the 2011 Small Distributor Summit. Small distributors know that this is the place to learn about proven strategies for changing how their companies work. If you weren’t able to attend the 2011 Small Distributor Summit PSDA is offering this new program just for you. Purchase online now
View Conference Replays Oct. 3 Through Oct. 31
Gather your team to watch webinars of top-rated sessions from the 2011 Small Distributor Summit, held Sept. 16–18. These sessions, recorded live, bring insights about new methods, technologies and models that you can use to build business and become a trusted advisor to your clients.
But they’re available only for a short time. Purchase by Oct.14 and you can view the recordings any time — as many times as you like — until Oct. 31.
Purchase by Oct. 14
Sign up today and take advantage of this first-ever rebroadcast of the Small Distributor Summit today.
$99 for PSDA members who did not attend the 2011 Small Distributor Summit
Free for 2011 SDS attendees
Small Distributor Summit Sessions
These highly regarded sessions from the 2011 Small Distributor Summit are available for replay:
Near Term Growth Drives Long Term Value
Greg Collins, President, Cape Fear Advisors LLC
Business expert Greg Collins will teach you how to think about growth in the short term as well as the long term. If a company can take meaningful steps to accelerate growth through pricing strategies, competition and support networks, specialization and program justification, the future can look much brighter. Hear how growth and planning can provide the best avenues to building and capturing real value for stakeholders.
Old Dogs, New Tricks: Creating Value with Direct Mail
Robin Marchetti, Senior Channel Director, Wise
In a world gone social, direct marketers must change the way they interact with customers and prospects to be successful. With more than 200 million people on the do-not-call list and more than 33 billion SPAM emails zapped worldwide every day, mail is again the go-to option for direct marketers and it’s going to have to work even harder and more effectively to produce the results you need to succeed. What you will learn:
Integrated Printing: The Future of Print in a Technological World
Julie Shaffer, Vice President, Digital Technologies, Printing Industries of America
- The secrets of success for direct mail
- Vertical market trends in direct mail
- Learn what "math” marketing is
- Data is the "new black”
- Real-life examples
When integrating print with other media, many companies have been changing their names and some propose that commercial printer’s transition to a marketing service provider. But PSPs print, and more often than not, the income from print is what keeps their doors open. Examine a 12-step process to combine print, new communication channels and mediums, and web-based management systems to enhance your company's product offerings, building a business model of the future.
Know You're Green
Melissa Klug, Director of Marketing, Glatfelter
Learn how your paper, and the initiatives made throughout the paper industry, make this market "greener” each day. Multiple free resources and education tools are available to help you arm yourself with industry facts and paper consumption statistics to share the positive points of print with your customers and combat the negative media around paper/print media. Through case studies from Glatfelter's one-to-one programs, hear how print and paper can tie in well in conjunction with electronic campaigns to produce a positive ROI.
Rebranding Your Company
Stuart Boyar, President and CEO, The Cooley Group
Karie Ballway, Brand Consultant, The Cooley Group
Jeana Nicotera, Brand Consultant, The Cooley Group
How do you educate existing customers to help them better understand your offerings? Hear from your distributor peers about how to make the leap from "transactional vendor" to "valued partner." In the past 18 months, The Cooley Group has transformed its operation from transactional sales to becoming a provider of premier services that define and enhance their clients’ brand and image. This rebranding has resulted in significant sales and opportunities and has elevated their stature as a trusted advisor to their clientele. Speakers discuss their process, the importance of branding and brand consistency, how to build a plan to rebrand your organization and some exercises to determine if this is the right step for your distributorship.
Invest in Yourself Panel
PSDA Member Case Studies
Do you need a roadmap to sift through the free webinars, newsletters and education websites that are out there? Your distributor peers share ideas for how to find the best learning experiences, business tips and insider info throughout the industry.
Purchase online now