|How to Increase Your Profits with Solution Selling|
PSDA Summer Webinar Series: 5 Dates in June, Great Tactics to Grow Sales!
Why This Matters
Marketing teams have never been more valuable, or more stressed out. They're under the gun and under the microscope, responsible for solving major business challenges — acquiring leads, retaining members, engaging clients, winning back customers and more.
What You'll Take AwaySelling marketing services takes a different conversation — and different strategies — than selling ink on paper.
But here’s the thing: The "right" strategy doesn't start with slick technology or a slick agency. It begins with your client's goals, and whatever challenges keep them up at night. Offering solutions means wearing the same color jersey as your clients, and collaborating with them on effective ways to marry data, technology and print.
In "How to Increase Your Profits with Solution Selling," long-time print industry specialist Matthew Parker will empower you to:
When the Sessions Take Place
All webinars begin at 11:00 am and end at 12:00 pm (CST).
About Matthew Parker
Matthew has over twenty years’ experience in the print sector. Among his many roles in the industry, he managed print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers. At Future, he achieved significant reductions on a multi-million pound spend every year. Additionally, Matthew has worked as a print specialist at many different companies of all sizes and from many market sectors, and has worked in agency and marketing environments.
In his current role as the founder of Print & Procurement, Matthew helps printers engage better with buyers and increase print profits and turnover through sales training, negotiation training, and customer service staff training.