PSDA Summer Webinar Series
Why This Matters
Marketing teams have never been more valuable, or more stressed out. They're under the gun and under the microscope, responsible for solving major business challenges — acquiring leads, retaining members, engaging clients, winning back customers and more.
But their marketing world is spinning, and it's picking up speed. They need your company to help them.
That's why opportunity abounds for growing distributors. You can help them find, win and keep business in new ways, including web-to-print programs, workflow management solutions and cross-media campaigns.
Think of it this way: Marketers are armed with a box full of pins. What’s missing is the pincushion — a partner that can tie together technology and strategy, and deliver results.
That partner is you. This PSDA Summer Webinar Series is your guide.
Click below to watch Parts 1 through 4.
About Matthew Parker
Matthew has over twenty years’ experience in the print sector. Among his many roles in the industry, he managed print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers. At Future, he achieved significant reductions on a multi-million pound spend every year. Additionally, Matthew has worked as a print specialist at many different companies of all sizes and from many market sectors, and has worked in agency and marketing environments.
In his current role as the founder of Print & Procurement, Matthew helps printers engage better with buyers and increase print profits and turnover through sales training, negotiation training, and customer service staff training.