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PSDA's Young Innovators Conference


 2015 Young Innovators Program Speakers




Dave Schiff, Crispin Porter + Bogusky


Schiff was born to do this job. Seriously.

Behind the crazy personality is a guy with a brilliant point-of-view when it comes to building brands and creating genre-disrupting work. He started his agency career at Crispin Porter + Bogusky where his unique talent and unbridled passion quickly led him up the agency ladder. After driving sales for clients like MINI Cooper, Molson and IKEA, he was promoted to Creative Director on Coke Zero and helped engineer the company's most successful new product launch in 25 years, with the beverage enjoying double-digit growth every quarter since launch. As VP/Executive Creative Director, he steered Under Armour's most effective new category launch to date, helping the brand gain an instant following in basketball, a sport where it had been a virtual unknown. When Schiff founded Made, he immediately captured the attention of national media. The agency has been featured in The New York Times, USA Today, Inc., Advertising Age, Esquire, Fast Company, Adweek, Los Angeles Times and Forbes. Last year, he was named one of 37 creatives most lusted after by rival agencies. We've tethered him to his chair.



 Scott Messer, Sales Evolution


"With Guess-Free Selling, we are looking to transform sales. Our goal is to customize the sellers B2B conversation to fit hand-in-glove with the priorities of today’s digital buyer.” - Scott Messer


Scott Messer is CEO of Sales Evolution and the originator of Guess-Free Selling, an innovative anti-closing sales methodology.

Scott is a lifelong entrepreneur successfully owning and leading businesses as varied as chemical distribution, manufacturing, software, and finally Sales Evolution’s sales team innovation and implementation services. As the online and digital universe expanded, Scott recognized the important evolutionary change taking place – traditional sales closing methods were failing. This problem cut across all business verticals: customers and prospects were increasingly resistant to being closed and salespeople no longer liked closing . This insight was the catalyst for developing "Guess-Free Selling” (GFS) a counter-intuitive process addressing the needs of this new business reality. In GFS a salesperson relies on a structured decision driven conversation with their prospects to create a path to the business outcome the prospect is truly seeking. Discover their dream and let them buy it back; no more closing!

Sales Evolution helps to deliver sustainable sales performance to some of the most innovative private companies in the country. The GFS process is featured in the Amazon 5-Star business novel "The Outcome”, co-authored by Dave Light and Scott Messer. Guess-Free Selling is also enabled for global distribution to remote teams over Sales Evolution’s "Darwin” online training platform and digital library.


Spencer Penhart, Penhart Performance Group

Spencer Penhart is an expert in inspiring and developing extraordinary leaders and salespeople. Having designed and delivered hundreds of leadership and sales programs for Fortune 1DO companies, associations, and small & medium-sized businesses, Spencer has witnessed how high-performing organizations succeed, and why others fail. Spencer fundamentally believes that more effective people make more successful organizations and has seen first-hand at some of the most prestigious companies in the world how investing in talent development can lead to astonishing results.

Spencer is the Principal at Penhart Performance Group LLC. a training and consulting company specializing in helping clients enhance the effectiveness of their leaders and sales organizations. Through training workshops, keynote speeches, and consulting, Spencer helps senior staff and managers improve their leadership effectiveness and enables sales organizations to develop the cutting-edge skills and messages necessary to win in the "New Normal" economic environment. Spencer combines real-world experience with top academic research, helping clients solve their business problems in the simplest yet most effective way possible. After working with Spencer. participants report feeling more energized and confident, with a concrete action plan full of new strategies and tactics. Some his well-known corporate clients include Honeywell, AbbVie, and Sage Software: some of his large association clients include the American Society of Association Executives, the Professional Landcare Network, and the Texas Nursery & Landscape Association.

Prior to starting his company, Spencer was a leadership development and sales effectiveness manager at Abbott Laboratories and AbbVie. He was responsible for providing internal consulting, leadership development and training programs for two sales organizations totaling $4 billion in sales as well as assisting a 225 -person Sales Operations department. Spencer's highlights included helping one sales organization over-deliver on their annual plan by over $200 million despite uncertainty over an impending downsizing, leading several national development programs for various levels of the organization and consulting on Humira, then the #1 pharmaceutical brand in the world in terms of global revenue. Prior to his leadership development career, Spencer was a top-ranked sales manager leading a $38 million sales district witj five separate sales teams and 14 employees. He was also a national sales trainer for a $2 billion product portfolio, as well as an award-winning sales representative. He began his career in the financial services industry before moving into the pharmaceutical sector.

Spencer earned his Bachelor of Arts degree in Psychology and Communications from Lake Forest College in Lake Forest, IL. He attended the prestigious Choate Rosemary Hall prep school in Wallingford, CT. where he was a goaltender on the Varsity Ice Hockey team. He lives in the Seattle area with his best friend [his wife] and his two dreams come true [his children]. Spencer donates 10% of every Penhart Performance Group engagement fee to the charity of the client's choosing.





Catherine Sanderson, Amherst College


Catherine Sanderson is the James E. Ostendarp Professor of Psychology at Amherst College. She received a bachelor's degree in psychology, with a specialization in Health and Development, from Stanford University, and received both masters and doctoral degrees in psychology from Princeton University. Professor Sanderson's research examines how personality and social variables influence health-related behaviors such as safer sex and disordered eating, the development of persuasive messages and interventions to prevent unhealthy behavior, and the predictors of relationship satisfaction. This research has received grant funding from the National Science Foundation and the National Institute of Health. Professor Sanderson has published over 25 journal articles and book chapters in addition to three college textbooks, a high school heatlh textbook, and a popular press book on parenting. In 2012, she was named one of the country's top 300 professors by the Princeton Review.



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