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PSDA On-Demand Training Library

On-Demand Training Bundled Offerings & Individual Courses

Training Plans for Customer Service Representatives (CSRs)
Training Plans for Sales Professionals
Additional PSDA Training Bundles
Individual Training Courses

Training Plans for Customer Service Representatives (CSRs)

Customer Service 101

Your business depends on having a strong relationship with your clients, and that means they need to have an excellence customer service experience every time they engage with your team. PSDA’s Customer Service 101 will help provide your CSRs with the tools to make sure they understand what customers expect from their conversations, they key drivers of a strong relationship, and how to address difficult situations.

Audience: All Customer Service Representatives and client-facing employees

Member Price: Free!

Non-Member Price: $199

  • Service – Creating Moments of Magic
  • Creating the Ultimate Customer Experience – Part 1
  • Creating the Ultimate Customer Experience – Part 2
  • Dealing with Difficult People
  • The Stairs of Customer Loyalty

Print 101

This training curriculum will provide a review of the major print distribution functions, and will allow professionals who are new to the distribution industry a chance to learn about some of the major terminology they’ll need to understand when communicating with customers.

Audience: All employees who are new to the printing/distribution industry.

Member Price: $150 (coupon code must be used at checkout to receive member pricing; contact PSDA headquarters for the code)

Non-Member Price: $300

Looking for even more industry-specific information? Try the “Basics of Printing” Bundle

Training Plans for Sales Professionals

Social Selling Boot Camp

To allow even more people to benefit from our 2014 Social Selling Boot Camp, this 4-part series is now available on-demand! Learn from sales expert Kurt Shaver how to leverage LinkedIn to build an outstanding LinkedIn profile, grow their professional network, connect with decision makers and attract buyers via social engagement.

  • Build an Outstanding LinkedIn Profile
  • Grow Your Professional Network
  • Find and Connect with Decision Makers
  • Attract Buyers Via Social Engagement 

Audience: Sales professionals with at least 3 years of experience who are new to the print distribution industry, as well as experienced print sales professionals.

Member Price: Free!

Non-Member Price: Not available – this is a PSDA member exclusive.

Successful Negotiating Bundle 

Negotiations are an undeniable art. You can explore ways to tackle those tough negotiation situations with this 8-course bundle, ranging from the basic nature of negotiations to collaboration strategies to the importance of active listening. Select this bundle for a full-scale understanding of the strategies, tactics and solutions that lead to successful negotiation outcomes.

Audience: New sales professionals.

Member Price: Free!
Non-Member Price: $198

  • The Nature of Negotiations and Our Reactions to Them
  • The Traits of Successful Negotiators
  • Alternative Negotiating Strategies
  • The Win-Win Strategy of Collaboration
  • Uncovering Needs Through Discovery
  • Active Listening
  • Competitive Negotiating Tactics
  • Recommending Solutions, Dealing with Concerns and Gaining Commitment

The Basics of Printing Bundle

Perfect for someone new to the print industry, this bundle offers a range of introductory courses on a variety of topics relating to the basics of print. Discover the print business through color theory, printing jargon, PURLs, offset, paper and more. Available as an 11-course package or individually, you want to make sure that your next team member receives the proper initiation to the industry through this hand-selected starter collection.

Member Price: $49 per course or $249 for bundle (coupon code must be used at checkout to receive member pricing; contact PSDA headquarters for the code)
Non-Member Price: $98 per course or $498 for bundle

  • Color Theory
  • Focus on Offset
  • Ink Basics
  • Major Printing Press
  • Paper
  • Printing Jargon
  • Selling PURLS or Response URLs - Part 1
  • Selling PURLS or Response URLs - Part 2
  • Type 2 Anatomy
  • Type 3 Selection and Use
  • Type History

Additional PSDA Training Bundles


Variable Data Printing (VDP) Bundle

This bundle was established by industry experts specifically for PSDA Members. Knowing that consumers remember just four of the 3,000 messages they’re exposed to every day, Roger Buck of The Flesh Company spear-headed the development of these courses which serve as an extensive overview of how to approach variable data projects from start to finish.

Member Price: $149 per course; $249 for two courses; $499 for complete bundle(coupon code must be used at checkout to receive member pricing; contact PSDA headquarters for the code)
Non-Member Price: $298 per module; $498 for two courses; $998 for complete bundle

  • Variable Data 101 – Introduction and Overview
  • Variable Data 201 – Matching Strategy to Client Needs
  • Variable Data 301 – Database Usage and Best Practices
  • Variable Data 401 – Implementation and Delivery 
  • Variable Data 501 – Post-Event Data Analysis 

Professional Development Bundle

Take your career to the next level with this 12-course bundle that will further develop your presentation skills, sales techniques, customer service, leadership and more. Explore methods to build and lead a team, deal with difficult people, and create "moments of magic" through stellar customer services delivery. Available only as a bundle, you won’t want to miss a single one of these informative and skill-building courses.

Member Price: Free!
Non-Member Price: $299
* only available via bundle

  • Asking Your Way to Success in Sales
  • Building a Winning Team
  • Building and Delivering Persuasive Presentations – Part 1
  • Building and Delivering Persuasive Presentations – Part 2
  • Consultative Selling
  • Creating the Ultimate Customer Experience – Parts 1 & 2
  • Dealing with Difficult People
  • Leadership Styles
  • Personality Styles in Value Added Selling
  • Service – Creating Moments of Magic
  • The Stairs of Customer Loyalty

The Basics of Printing Bundle

Perfect for someone new to the print industry, this bundle offers a range of introductory courses on a variety of topics relating to the basics of print. Discover the print business through color theory, printing jargon, PURLs, offset, paper and more. Available as an 11-course package or individually, you want to make sure that your next team member receives the proper initiation to the industry through this hand-selected starter collection.

Member Price: $49 per course or $249 for bundle (coupon code must be used at checkout to receive member pricing; contact PSDA headquarters for the code)

Non-Member Price: 
$98 per course or $498 for bundle

  • Color Theory
  • Focus on Offset
  • Ink Basics
  • Major Printing Press
  • Paper
  • Printing Jargon
  • Selling PURLS or Response URLs - Part 1
  • Selling PURLS or Response URLs - Part 2
  • Type 2 Anatomy
  • Type 3 Selection and Use
  • Type History
Individual Courses Available

PSDA On-Demand offers a variety of courses on an individual basis, allowing you to pick the courses one-by-one, based on your needs and job role. Log in to access the full on-demand training library to browse the offerings by subject area.


 

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