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Basics of Printing Bundle

Basics of Printing Bundle

Members must log in to PSDA.org to access the Training Library. Contact PSDA Headquarters if you need your login credentials.

Not a member? To purchase an educational session or package, contact psda@psda.org for the price and download process.



Which training package is right for you? View the educational offerings descriptions below then find your sessions in the training library.

  • Color Theory (Faculty: PSDA) (Length: 33:27)
    • Speaker: Todd Nuckols, Cprint® International
    • In this course, you will learn about pricing and color theory. Find out how the two relate and how they impact your role. The target audience is project managers, advance press operators, prepress operators, salespeople and customer service representatives.
      • Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Ink Basics (Faculty: PSDA) (Length: 1:13:00)
    • Speaker: Todd Nuckols, Cprint® International
    • Learn why ink is not just ink! In this course, various ink types are discussed as well as the pros and cons of each. The course will also cover Pantone Matching System and CMYK vs. Spot Color and the CSR’s role in helping a customer choose inks based on the product’s use (i.e. outside posters vs. inside functional forms vs. industrial stickers, etc). The target audience is customer service representatives and salespeople.
      • Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Major Printing Press (Faculty: PSDA) (Length: 29:47)
    • Speaker: Todd Nuckols, Cprint® International
    • What are the major printing processes? How do they differ? Learn what you need to know in order to be a more complete printing professional. The target audience is customer service representatives and salespeople.
      • Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Printing Jargon (Faculty: PSDA) (Length: 19:35)
    • Speaker: Todd Nuckols, Cprint® International
    • This course will discuss and explain the major printing jargon. Learn about terms such as work and turn, sheetwise, work and tumble, halftones, dot patterns, 2 up, 4/4 printing, gang run, and more.
      • Product Type: Slides with Audio 
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Selling PURLs or Response URLs - Part One (Faculty: PSDA) (Length: 43:41)
    • Speaker: Tim VanDerKamp
    • During part one of this two part course on PURLs, you will learn the overall value proposition, how to price PURL programs, and how to measure success. Also as part of the course, you will gain insight on how to determine if a company is marketing centric. Examples will be shared of four specific types of companies that buy PURLs along with principals you can use in prospecting for them. This course will provide samples of real cases along with a great example of how to present the price and value proposition to customers.
      • Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Selling PURLs or Response URLs - Part Two (Faculty: PSDA) (Length: 24:40)
    • Speaker: Tim VanDerKamp 
    • During part two of this two part course on PURLs, you will learn about the factors that drive PURL response rates and how to set customer expectations accordingly. Some of these factors include desirability, brand recognition, frequency, pre-qualified list, clear/consistent messaging, clear call to action and a compelling offer. In addition, the course will cover questions on non-disclosure agreements.
      • Product Type: Slides with Audio 
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Type 2 Anatomy (Faculty: PSDA) (Length: 19:35)
    • Speaker: Brent Hospers
    • Type families are made up of many different characters. During this course, you will explore these characters, typefaces and families and you will walk away with a better understanding of type.
      •  Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Type 3 Selection and Use (Faculty: PSDA) (Length: 25:25)
    • Speaker: Brent Hospers
    • Join us as we explore the characters, their typefaces and families. Learn how to choose the right type for the message, understand the typographic ‘dos and don’ts’, learn typographic tricks and hear about basic layout. This course will provide you with a better understanding of how to use type to your greatest advantage.
      • Product Type: Slides with Audio 
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Type History (Faculty: PSDA) (Length: 28:42)
    • Speaker: Brent Hospers
    • This course focuses on the history of type from mnemonics to digital. Learn why type changed and who changed it through the years. The target audience is customer service representatives, salespeople and prepress. 
      • Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Focus on Offset (Faculty: PSDA) (Length: 30:35)
    • Speaker: Todd Nuckols, Cprint® International
    • What are the advantages and limitations of offset? When is it appropriate to use offset? Join this course to learn about offset and how you might leverage it in your work. The target audience is customer service representatives and salespeople.
      • Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Paper (Faculty: PSDA) (Length: 23:26)
    • Speaker: Todd Nuckols, Cprint® International
    • This course will cover paper basics including how it is made and the different types. Attendees will also learn about basis weight and how it is achieved. The target audience is customer service representatives and salespeople.
      • Product Type: Slides with Audio
      • Price:
        • Member: $49 (coupon code must be used at checkout)
        • Non-Member: $98
  • Understanding Ink on Paper (Faculty: PSDA) (Length: 20:58)
    • Speaker: Mark Cupach, Business Stationery, Inc.
    • This basic session explains printing processes. Learn about offset printing, flexography and thermography. The session also includes explanations of the different types of presses including sheet and web fed. Conclude with what each method requires in regard to ink.
      • Product Type: Slides with Audio
      • Price:
        • Member: Complimentary
        • Non-Member: $49
  • Understanding the Proofing Process (Faculty: PSDA) (Length: 26:28)
    • Speaker:  Mark Cupach, Business Stationery, Inc.
    • This session is an introduction to the proofing process. Learn to understand analog and digital proofing as well as proof specifications. Concentrate on low- as well as high-resolution proofs.  
      • Product Type: Slides with Audio
      • Price:
        • Member: Complimentary
        • Non-Member: $49

 

Calendar