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Did you know that sellers using advanced LinkedIn techniques reach quota 31% more often that those using traditional techniques? In the same way that the Internet and Social Media have changed the buying process, the selling process has changed, too. With over 86M U.S. members, LinkedIn is the No. 1 professional network. You can't afford to ignore if you want to grow your business. However, most people have not had formal training on how to leverage LinkedIn.
Learn from sales expert Kurt Shaver how to leverage LinkedIn to build an outstanding LinkedIn profile, grow their professional network, connect with decision makers and attract buyers via social engagement with PSDA's complimentary webinar.
- Part 1 - Build an Outstanding LinkedIn Profile (Faculty: PSDA) (Length: 01:05:50)
- The first step to LinkedIn success is to create a professional online brand. This session will show you how to:
- Differentiate Yourself from the Competition
- Position Yourself as a Subject Matter Expert
- Leverage Copywriting, Media and Keywords to Attract Buyers
- Part 2 - Grow Your Professional Network (Faculty: PSDA) (Length: 01:11:56)
- The foundation of LinkedIn success is your network of contacts. This session will show you how to:
- Increase the professionalism and acceptance rate of invitations
- Nurture existing connections to stay top-of-mind
- Leverage LinkedIn Groups to increase your reach
- Part 3 - Find and Connect with Decision Makers (Faculty: PSDA) (Length: 01:08:31)
- The main result most sellers want from LinkedIn is more customers. This session will show you how to:
- Use Advanced Search features to find your ideal prospects
- Leverage introductions to accelerate the sales cycle
- Monitor trigger events to uncover hidden opportunities
- Part 4 - Attract Buyers Via Social Engagement (Faculty: PSDA) (Length: 01:07:28)
- The newest skill is engaging in online discussions and sharing valuable content. This session will show you how to:
- Learn the proper etiquette for LinkedIn discussions
- Increase your visibility and credibility with your network