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Steve Deist, Author and Partner of Indian River Consulting Group
Steve Deist has been a IRCG Partner for six years. He has over 20 years of experience working for hundreds of distributor, retail, manufacturer and private equity clients in dozens of lines of trade. He is a highly rated speaker, a permanent University of Industrial Distribution faculty member and a distribution company board director. Steve has extensive knowledge of the distribution and supply chain space, with substantial experience in retail, construction and industrial channels. Steve is IRCG’s strategy guru, focused on helping companies achieve lasting competitive advantage. His hands-on approach enables him to apply leading edge concepts to the practical realities of daily business. Prior to joining IRCG, he was director of consulting services at a major supply chain software vendor. Steve’s thought provoking articles appear frequently in premier industry publications such as Modern Distribution Management. Steve has authored three books published by NAW (The Five Fundamentals for the Wholesale Distribution Sales Manager, Value Creation Strategies for Wholesaler-Distributors and the upcoming What’s the Right Plan? Effective Sales Incentive Design for Wholesaler-Distributors).

Alex Goldfayn, CEO, Evangelist Marketing Institute
Alex Goldfayn is the CEO of the Evangelist Marketing Institute, which studies and quantifies successful marketing. Alex is a marketing consultant, coach and speaker for product and service companies that are looking for dramatic growth and increased revenues.

His clients include Fortune 500 firms like Amazon and Sprint — as well as publicly traded companies like Logitech, TiVo, T-Mobile and Yelp. He also works with some of the finest mid-market companies and startups.

Alex  partners with clients who are typically in the CEO, President, COO, GM, or CMO role, assisting with all aspects of bringing their products and services to market:

  • Product and service ideation
  • Product and service development
  • Mindset and thinking big (or aggressively)
  • Gathering deep customer insights about your brand, products, services, language, etc.
  • Developing powerful language for your products and services
  • Communicating from the right platforms (often NOT social media)
  • A revolutionary relationship-based public relations program
  • Facilitating customer word-of-mouth
  • Nourishing your customer evangelists

Soren Kaplan, Author of the bestselling book, Leapfrogging
Soren Kaplan is the author of the bestseller Leapfrogging and the founder of the Leapfrogging Alliance, where he works with organizations including Disney, Colgate-Palmolive, Medtronic, PayPal, Philips, PepsiCo, and numerous other global firms. Soren previously led the internal strategy and innovation group at Hewlett-Packard (HP) during the roaring 1990's in Silicon Valley and was a co-founder of iCohere, one of the first web collaboration platforms for online learning and communities of practice. He is an Adjunct Professor within the Imagineering Academy at NHTV Breda University of Applied Sciences in The Netherlands. He holds Master's and Ph.D. degrees in Organizational Psychology and resides in the San Francisco Bay Area with his wife, two daughters, and hypo-allergenic cat. He can be reached through his website at

Dave Wilson, Detroit Lions Chaplain and Leadership Speaker
Before getting his seminary degree from the International School of Theology, Dave Wilson was an All-American quarterback at Ball State. Later, he used that winning attitude to co-found Kensington Church in Metro Detroit in 1990. Today, that ministry has swelled to 12,500 attenders, with six campus locations. Wilson and his wife are both teaching pastors at Kensington, and often share the mega-church's stage to teach on love, life and relationships. With football still in his blood, it's not surprising that Wilson's most popular topic is his "Real Man" series. This Hall of Fame member has served as NFL Chaplain for the Detroit Lions since 1985.  Wilson is a well-known motivational speaker with organizations such as Family Life marriage seminars and Pro Athletes Outreach events.


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