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Variable Data Printing (VDP) Bundle

Variable Data 101 - Introduction and Overview
The first course in the bundle is an introduction and overview of variable data.  It covers why data is so important, why knowing how to do variable data campaigns is important and how it can make you and your company money.  It includes questions to ask and how to get started, terminology, and much more.  At the end of this course, you will be able to: 
* Discuss variable data and how it is used
* Recognize the key features of effective customer interviews
* Identify variable data strategies that are appropriate for use in your client's business
* Explain the formulas used for reporting a program's results

Variable Data 201 - Matching Strategy to Client Needs
How do you do an interview with a client and gather the right information to determine the proper medium for the digital piece?  Learn about the customer and their customers' customers.  What's the goal of the program and what's the desired result?  This course covers how to gather data, best practices and common mistakes that are made and how to avoid them.  You will also learn to develop the interviewing skills needed to build better relationships with clients by learning more about their goals, challenges, and resources.  This knowledge will help you create marketing strategies that are tailored to the client and provide the best return on investment.  At the end of the course, attendees will be able to:
* Define the steps required to perform effective client interviews
* Explain the goals of effective client interviews
* Ask questions to learn client and client customer information
* Describe features and benefits of basic variable data strategies

Variable Data 301 - Database Usage and Best Practices
You've started to build the bridge - now how do you use the database?   How does your database have to be formatted for your process?  This course covers preliminary work and pre-production work, and all the different facets of pre-press.  You will learn how to build and maintain a database that serves your needs and leads to success.  At the end of this course, you will be able to:
* Discuss how personalized mail promotions increase effectiveness
* Name common causes of database errors
* Identify best practices in the variable data marketing implementation process

Variable Data 401 - Implementation and Delivery
Now that you’ve done the hard work, this module will cover how to print pieces, personalize them, and how the printing is actually implemented. This module goes in-depth to focus on the actual execution. At the end of this course, you will be able to:
* List the steps of the variable data marketing implementation process
* Recognize differences between implementing simple and complex variable data marketing strategies
* Explain best practices in the variable data marketing implementation and execution process

Variable Data 501 - Post-Event Data Analysis
The final course on variable data will cover data analytics and reporting next steps. Now that you’ve gotten your feet wet, what do you do with data you’ve uncovered? What kind of data do you have and what you can do with it? How do you use data to start over and do an even better one next time? In this course we will explore what that data is, how it can be used, and how to talk about it with your clients.  At the end of this course, you will be able to:
* Define the uses of data in planning marketing campaigns with your clients
* Recognize the uses of data to guide the implementation of marketing campaigns with your vendors
* Identify how data is used to measure the effectiveness of a marketing campaign

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