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PSDA Panel Presents at PPAI Expo

Join PSDA at the upcoming PPAI Expo for a session titled: "Promotional Products + Print = Profit: Adding Value Through the Use of Print." This session, moderated by Executive Vice President Matt Sanderson will feature a panel of PSDA members who have effectively "crossed over" into promotional products discussing lessons learned for promotional products distributors who are interested in growing their business.

About the Panel

Joe WalkupJoe Walkup, President, Innovative Business Products
Joe Walkup is President of Innovative Business Products, llc (IBP) a Marketing Solutions Provider in Nashville, TN. He founded IBP with his wife Teresa in 2004. IBP provides solutions to their customers utilizing excellent customer service along with an e-Commerce platform. Joe was named PSDA Member of the Year in 2009 for his contribution to the organization and has served as co-chair of PSDA's Small Distributor Summit. He and Teresa love spending time with their son, Josh. They both serve their church (Woodmont Hills) youth group as lifeguards.

Roger BuckRoger Buck, Director of Marketing, The Flesh Company
Roger Buck, CDC, is the Director of Marketing for The Flesh Company a $32MM manufacturer of print based in St. Louis. Roger has over 40 years of experience in the print manufacturing, sales and marketing arenas. Receiving his Certified Document Consultant accreditation in 1999 from the Print Services and Distribution Association, Roger is also a past recipient of the PSDA Manufacturer of the Year award. His printing experience covers offset, flexography, dye sublimation, commercial, variable data print (VDP), composite cards and numerous offline finishing systems. His previous company, Emerging Solutions Now, represented various European equipment suppliers to the print and print converting industry in North America focusing on the new solutions for the digital print market. Roger is a guest columnist for the Southeast Kansas Business Journal and lives his wife Debbie who is a 30 plus year veteran of the print industry.

Wendie MartinWendie Martin, President, Enthusiast Media Group
Wendie Martin is the President of Enthusiast Media Group in Portland, OR. Enthusiast Media Group specializes in all aspects of print marketing, including promotional campaigns, targeted print publications, catalogs, and direct mail. Enthusiast Media Group is a true "one stop” solutions provider for publishers, catalogers, and businesses looking for increased exposure and improved marketing performance.


Session Details

Wednesday, Jan. 4, 2012
3:30 pm – 4:30 pm
Breaker EF, Mandalay Bay Convention Center
Las Vegas, NV


Click here to register for the PPAI Expo. Please make sure to enter promo code PSDA on the bottom of the "Contact Information" page when asked if you have a registration promo code.

Please note: All distributors registering to attend Expo must have a UPIC. If you do not remember your UPIC, click here to look it up. If you need to register for a UPIC, visit this website. Once you have completed the online process they will be asked to submit some information to via fax verifying that you are a promotional products distributor. Within 24-48 hours of receiving that information, you will get an email from PPAI letting you know that your UPIC has been activated. Once you have your active UPIC (which is a company, not an individual identifier) you may register for badges, education and networking events online by clicking on the above link.

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