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Speaker Bios

David BakerDavid Baker

David C. Baker has been consulting the creative field since 1994, having worked with 650+ firms around the world. He’s spoken at every major convention and written for every major publication. His work has been discussed in the Wall Street Journal, USA Today, Fast Company, Inc., Forbes, CBS Business Network, MarketingProfs and BusinessWeek.  He has also written three well-received books.

Karie Ballway

Karie Ballway is a Brand Consultant in the East Syracuse Office. She has 14 years of combined experience in both Marketing & Outside Sales of Girl's and Women's apparel, Corporate Branded Apparel and Printing & Promotional Product Sales. She is an avid proponent of rebranding, highly successful in her territory and a leader and visionary for Cooley. She is a Co-Founder of the Cooley BDC (Business Development Committee) and is an Ex-Officio Member of the Cooley Board of Directors.

Stuart BoyarStuart Boyar

Boyar has worked for the Cooley Group for 29 years starting off as an account executive and serving as its President and CEO for the past thirteen years out of the Rochester, NY headquarters. During this tenure, Cooley has diversified its product and service mix to include printing, promotional products, specialty printing, office furniture and office supplies as well as rebranding their entire operation over a 13 month period. He has attended numerous CEO Summit and PSDA events and has been quoted and interviewed several times for Print Solutions magazine, Print Professional magazine among others. He is a Co-Founder of the Cooley BDC (Business Development Committee) and is Chairman of the Cooley Board of Directors.

Paul CastainPaul Castain

Paul Castain is the Vice President of Jedi Mastery for Castain Training Systems where he works with organizations and individuals to achieve higher levels of performance.Prior to working for Castain Training Systems, Paul was the Vice President Of Sales Development for Consolidated Graphics and Director Of Corporate Solutions Sales for Dale Carnegie & Associates.

Over the last 28 years, Paul has trained and mentored over 4,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain's Sales Playbook and The Sales Playbook Podcast on I-Tunes. He is the creator of the LinkedIn Group Sales Playbook which is an active sales community of over 28,000 members.

Greg CollinsGreg Collins

Greg Collins has more than 20 years of professional experience in consulting, investment banking and general management. In 2003, Collins assumed active leadership of Collins & Company. His experience prior to Collins & Company includes "Big 8" management consulting and investment banking. The focus of these jobs was also strategy development and execution, all focused on growth-oriented companies.


John DelavanJohn Delavan

John Delavan is the Editor-in-Chief of PSDA's flagship monthly magazine, Print Solutions, and the Print Solutions e-newsletter.

Prior to joining the PSDA staff in August 2010, John was the Associate Publisher/Editor-in-Chief for the Association of Legal Administrators (ALA), where he managed all functions of the publications division. This included final responsibility for editorial, production and design of ALA's flagship bimonthly magazines: Legal Management and ALA News, and directing the publication's advertising sales representatives. In his role at ALA, John developed annual strategic plans, editorial calendars and budgets for the publications as well as several ancillary print and digital publications for ALA. John's work, including comprehensive redesigns and editorial enhancements of both publications, was recognized with the Publishing Trendsetter Award of Merit from Stratton Publishing & Marketing Inc., and a Gold Award for Magazine Column from Association Media & Publishing.

John Kennedy

For well over a decade, John Kennedy has inspired over 100,000 audience members throughout North America, Europe, Australia and the Caribbean. John's success began in the print industry and was galvanized in the hospitality & tourism industry as a restaurant & hotel executive with a strong sense of teamwork, sales and leadership. He learned from the best and now speaks to many who want to be their best. "Bringing out the best in others is the most rewarding aspect of my life, right behind being a dad."


John LeiningerJohn Leininger

John Leininger has been a Professor in the Department of Graphic Communications at Clemson University for 25 years. He is a regular speaker at trade shows and trade conferences dealing with topics centered around digital print, variable data, mail prep, database management, cross media, marketing and web-to-print. He has hosted over 100 training sessions dealing with variable data hands-on training through the traveling VDP Training Consortium out of Clemson University. John's training and presentation strategy reflects the Clemson Department of Graphic Communication's Mission Statement: To develop dedicated, practical problem solving people for the printing, publishing, imaging, packaging and allied industries.

Jeana NicoteraJeana Nicotera

Jeana Nicotera is a Brand Consultant in the New Hartford Office. She brings over 14 years of extensive experience in the Printing, Promotional Product & Branded Apparel Sales Industry. She too is an avid proponent of rebranding, has been a lead brand consultant for the company and is also a leader and visionary for Cooley. She is a Co-Founder of the Cooley BDC ( Business Development Committee) and is a Member of the Cooley Board of Directors.

Patrick O'MalleyPatrick O'Malley

Patrick O'Malley loves and lives Social Media, and can show you how to utilize it to get new sales or improve your business. You can see a sample video of his bizarre excitement about it at

He is a nationally known expert on LinkedIn, Twitter, Facebook, YouTube, and Google SEO.

He is also a regular contributor to Fox TV News as a social media and Internet expert.

Previously, he was the VP of Operations for the search engine that was Google's top competitor in the year 2000 (Northern Light). In fact, he knows tricks which can get your company's product onto the first page of Google, for free. His phone number is actually 617-PATRICK, which he thinks is cool.

Claudia St. JohnClaudia St. John

St. John has 20 years of experience in global human resources, communications and benefit administration. She started her strategic HR consulting practice while living and working in Switzerland. Since that time, she has served as vice president for people for a large national benefits administrator and has since grown her HR consulting practice nationally. While in Geneva, St. John worked as a consultant for Mercer Human Resources Consulting in their Global HR and Information Systems practice. Before moving abroad, she served as a senior consultant specializing in strategic planning, benefit program development, program evaluation, vendor negotiations, project management and employee communications at Mercer Human Resources Consulting, the nation’s top human resources consulting firm. Her clients included Lockheed Martin Corp., Black & Decker, Atlantic Coast Airlines, Lafarge North America and Union Carbide. Previously, St. John focused on employee benefits and health care policy, service as a senior policy expert for the AFL-CIO and as a manager for the Blue Cross and Blue Shield Association’s National Labor Office. She served as policy expert for various federal health care reform campaigns, developed communications strategies and managed grassroots outreach.

2012 Small Distributor Summit Sponsors:

Eagle Graphics Printco, Inc.
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