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Variable Printing Data (VDP) Bundle

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Which training package is right for you? View the educational offerings descriptions below then find your sessions in the training library.

  • Variable Data 101: Introduction and Overview (Faculty: PSDA) (Length: 1:03:33)
    • The first module in the series is an introductory module. It covers why data is so important, why knowing how to do variable data campaigns is important and how it can make you and your company money. It includes questions to ask and how to get started, terminology, and much more.
    • LEARNING OBJECTIVES: At the end of this course, you will be able to:
      • Describe variable data and how it is used
      • Describe the key features of effective customer interviews
      • Identify variable data strategies that are appropriate for use in your client's business
      • Explain the formulas used for reporting a program's results
  • Variable Data 201: Strategy and Interview Process (Faculty: PSDA)( Length: 1:08:25)
    • How do you do an interview with a client and gather the right information to determine the proper medium for the digital piece? Learn about the customer and their customers' customers'. What's the goal of program and what's the desired result? This module covers how to gather data, best practices and common mistakes that are made and how to avoid them. You will also learn to develop the interviewing skills needed to build better relationships with clients by learning more about their goals, challenges, and resources. This knowledge will help you create marketing strategies that are tailored to the client and provide the best return on investment.
      • Identify the steps required to perform effective client interviews.
      • Describe the goals of effective client interviews
      • Ask questions to learn client and client customer information
      • Describe features and benefits of basic variable data strategies
  • Variable Data 301: Usage and Best Practices (Faculty: PSDA) (Length: 1:00:09)
    • You've started to build the bridge – now how do you use the database? How does your database have to be formatted for your process? This module covers preliminary work and pre-production work, and all the different facets of pre-press. You will learn how to build and maintain a database that serves your needs and lead to success.
      • Personalize mail promotions to increase effectiveness
      • Identify common causes of database errors
      • Identify best practices in the variable data marketing implementation process
  • Variable Data 401: Implementation and Delivery  (Faculty: PSDA) (Length: 1:04:37)
    • Now that you've done the hard work, this module will cover how to print pieces, personalize them, and how the printing is actually implemented. This module goes in-depth to focus on the actual execution. At the end of this module, you will be able to:
      • Describe the steps of the variable data marketing implementation process
      • Describe differences between implementing simple and complex variable data marketing strategies
      • Identify best practices in the variable data marketing implementation and execution process
  • Variable Data 501: Post-Event Data Analysis (Faculty: PSDA) (Length: 1:25:34)
    • The final module on variable data will cover data analytics and reporting next steps. Now that you've gotten your feet wet, what do you do with data you've uncovered? What kind of data do you have and what you can do with it? How do you use data to start over and do an even better one next time? In this module we will explore what that data is, how it can be used, and how to talk about it with your clients.
      • Describe the uses of data in planning marketing campaigns with your clients
      • Describe the uses of data to guide the implementation of marketing campaigns with your vendors
      • Explain how data is used to measure the effectiveness of a marketing campaign

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