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CEO Summit: Where the Industry’s Top Influencers Gather

CEO Summit Schedule


Monday, March 11, 2019

Time Event

7:30 AM

8:00 AM

Optional: PSDA Golf Outing

Optional: PSDA Fishing Expedition

 5:00 PM - 5:30 PM 

First Time Attendee Welcome

 5:30 PM - 7:00 PM

CEO Summit Welcome Reception

 7:00 PM

Optional Dine-around Dinners

Click here to view dinner options and to sign up! 


Tuesday, March 12, 2019

Time Event
8:00 AM - 8:30 AM

Networking Breakfast
Sponsored By: 

8:30 AM - 9:45 AM

Welcome and Opening Keynote:

Enchanting Secrets to Creative Storytelling

Bobby Lehew, CCO, commonsku

9:45 AM - 10:30 AM

Educational Session:

Non-Compete Agreements

Ann Maher, Partner, Husch Blackwell

10:30 AM - 11:00 AM

Networking Break

Sponsored By: 

11:00 AM - 11:30 AM

PSDA State of Association and Awards Presentation

11:30 AM - 12:00 PM

Educational Session: 

Employee Retention in a Tight Labor Market Update

Claudia St.John, President, Affinity HR Group, Inc.

12:00 PM - 1:30 PM

Sponsored By:

1:30 PM - 2:30 PM

Breakout Sessions:

Work Culture, Climate and Engagement - What are They and Why You Should Care.

Kevin Wachtel, Principal, The W Group Consulting, LLC


Business Optimization - Pre-Succession Planning

Gary L. Bozza, President & Managing Partner, WorldBridge Partners Chicago NW 

2:30 PM - 2:45 PM

Networking Break

2:45 PM - 4:15 PM

Educational Session:

Interactive Session

4:15 PM - 4:30 PM

Networking Break

4:30 PM - 5:30 PM

Member Best Practices Presentations:

Why the Company Recently Divided into Three Divisions

Jeff Greenbury, President, NPN306


How Teams Plan and Execute Social Media Content

Tressa McLaughlin, President/CEO, The SOLV Group

7:00 PM - 9:00 PM 

PSDA CEO Summit Celebration
Join us for music, cocktails, dinner and a cigar station sponsored by SafeGuard BAM as we celebrate our 2019 CEO Summit. 

Cigar Station Sponsored by:



Wednesday, March 13, 2019

Time Event
8:00 AM - 8:30 AM

Networking Breakfast
Sponsored By:

8:30 AM - 9:30 AM

Educational Session:

The Southwest Way—Successful Practices of a Market Leader

Jason Young, Former Senior Executive at Southwest Airlines & Renowned Training & Development Expert

9:30 AM - 9:45 AM

Networking Break

9:45 AM - 10:45 AM

Member Best Practices Presentations:

How the Company Works Cohesively with Its Clients’ Ad Agencies on Projects

 Jake Chanson, Business Development, Meridian 


The Value of Targeting and Penetrating a Vertical Market
Karl Heerdegen, President/CEO, The Northstar Group 

10:45 AM - 11:00 AM

Networking Break

11:00 AM - 12:00 PM

Closing Keynote:

"Mentorship vs. Management"

Clint Pulver, President, The Center for Employee Retention

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