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P2P 2020 Call for Content


Call for Content Closed


If you are interested in submitting, please contact



P2P is scheduled to take place October 14-16 in Chicago, IL. In light of the current climate, we are prepared to "go virtual" should an in-person event not be advisable come October. Your proposal applies to both scenarios!


P2P 2020 is the flagship annual event of PSDA, a.k.a. the people who know print best. Each year a committee of industry professionals design and deliver an educational conference meant to meet the evolving needs of print distributors – and for every role in the company. 




What Are We Looking for?


PSDA members are seeking solution-oriented content. We invite you to share your stories and case studies that highlight challenges, insights, developments, solutions, and more regarding the print and distribution industry.


What is a case study? A case study is a story and/or a specific example of a process that defines a problem, determines a solution, implements ideas, and generates recommendations or changes. Case studies offer attendees the opportunity to see processes from your perspective from beginning to end; components include:

  • Introduction: At least one identified problem, why that problem exists, and how it impacts the industry/individual/company/employee, etc.

  • Context: Background information and relevant facts

  • Solution: Either proposed or implemented: why a solution was chosen, what made it stand out, etc.

  • Conclusion: Recommendations or examples of how the solution was used to fix the problem.

For more tips, browse Seemingly Insane Tips for Better Case Studies by Darin Painter, Editor-in-Chief of PS Magazine.


Get Creative With Your Session Format


While all sessions should walk attendees through a case study, how you do that is up to you! A few options include:

  • Lecture: Traditional session format for one or several presenters to cover content through a presentation with time for a short Q&A at the end.

  • Panel: A panel of experts or peers share their story or stories collectively through discussion with time for a short Q&A at the end.

  • Workshop: This type of program focuses on hands-on learning, allowing for a deep dive of real world application that might include activities such as role-playing, interactive group projects, tool application, etc.

  • Roundtable: This format allows for the audience to fully interact with each other and the content, with the help of a facilitator. This might involve discussion, writing tasks, brainstorming and sharing of stories within a smaller group.

  • Debate: This is an effective way to present opposing views about a topic. The participant composition and format of the debate can vary. Generally, it includes a moderator and one or two people to represent each side of a controversial topic.

Virtual Session Preparedness

We know that this is an unpredictable time to be planning an event and sessions in the midst of COVID-19. PSDA asks that you be prepared to transition your content to a virtual presentation should P2P move to an online medium for 2020.



Topic Brainstorm


The P2P Committee aims to create a well-balanced agenda. Review the topics below to gain a better understanding of what the committee is looking for. Have an idea not listed? No problem, submit it anyway! We welcome all innovative proposals. 


Business Development: Identifying new markets and service offerings in and beyond print, achieving total account penetration, building and managing a resilient supply chain, working through distribution and medical centers, customer vs. company owned warehouses, etc.


Sales & Marketing Strategies: How to engage, attract, and sell to new prospects/generation of buyers, effective strategies for engaging virtual and/or fearful customers, psychology of sales – in and out of a recession, recognizing brand relevance, managing digital asses and custom programs, etc.


Technology: Embracing new technologies, social media management and marketing (Google ads), how to create digital value when print is too costly, automated mail, etc.


Finance: How to recession proof your business, managing funds and expenses, implementing compensation best practices that stimulate revenue-generating ideas from everyone in the business, etc.


Customer Service & Retention: Identifying customer expectations and value recognition, advising spend consolidation, utilizing the appropriate communication and service channels, presenting payment plans for struggling clients, etc.


Leadership & Employee Management: Managing in times of uncertainty, employee management (virtual teams, workflow, time allocation), employee growth & engagement strategies (morale, professional development, generations, and retention), networking best practices, etc.


Consider the challenge or question your case study addresses. For example:

  • How has your business changed in light of COVID-19 and/or other disruptors over the years?
  • How are you interacting with customers in a virtual space? Has your selling strategy evolved to ensure customers are aware of your new products/services without being in-person?
  • What changes are you preparing to make once we return to the “new normal”?

Develop Your Content


You will be asked to provide the following information, along with some logistics, in the submission form:

  • Title

  • Session Type

  • Description

  • Learning Objectives

  • Content Level (essential or advanced)

  • Session Length (15, 30, 45, 60-minute options)

  • Program History

  • Primary Speaker Info (bio, headshot, etc.)

  • Co-presenters (as applicable)


Frequently Asked Questions

  • What are the benefits of speaking at P2P 2020?

    • As a thank you for sharing your knowledge and experience, all speakers receive 50% off the early bird registration rate (member and non-member rates apply).

    • Speaking to a P2P audience gives you the opportunity to network with your peers and expand and enhance your outreach and career opportunities.

  • How many ideas can I submit?
    There is no limit!

  • Can I edit my proposal after I submit?

  • When will I be notified if my session was accepted or not?

    • Speakers will be notified in early-August.

  • What is the speaker travel policy?

    • All speakers are responsible for their own travel and any associated expenses.



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