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Board of Directors

Joe Walkup


Innovative Business Products
2625 Grandview Avenue
Nashville, TN 37211
Ph: 615.835.0099

Joe Walkup is the president and co-owner of Innovative Business Products, LLC. IBP is a Strategic Outsourcing Partner and distributorship located in Nashville, TN.Joe began his career working in production for numerous printing companies in the Middle Tennessee area. This experience increased his knowledge of forms, checks and offset printing. Prior to starting IBP, Joe discovered his enthusiasm for sales at Global DocuGraphix. He has been active with the PSDA for 10 years, acting as Co-Chair of the Small Distributor Summit for two years. In 2009, he was recognized as PSDA Member of the Year. He also currently serves as a board member of the PPAMS (Promotional Products Association of the Mid-South) in the role of Treasurer. His passions include family, church youth ministry, and everything outdoors.

Nathan Goldberg

Vice President

Specialized Office Systems, Inc.

19235 N Cave Creek Rd. #100
Phoenix, AZ 85024
Ph: 602.485.0900


Nathan Goldberg is President of family owned and operated Specialized Office Systems, based in Phoenix, Arizona with offices in surrounding states. Nathan has a Marketing Degree from the University of Arizona and an MBA from Arizona State University. Nathan joined Specialized in 2000 and has been involved in all aspects of his distributorship including their small format offset and digital manufacturing facility since. Nathan is always looking for ways to help other companies in our industry and outside by creating a more compelling offer of help to their customers. As a board member, it is his goal to help continue the important work that the association has embarked on while creating a more compelling offer to new members and others who will benefit from our excellent programs, conversations, networking and products.

Artie Collins


1400 S. Wolf Road
Wheeling, IL. 60090 
Ph: 847.325.5978

Artie Collins is the Chief Executive Officer of NPN360, Inc., a print and marketing solutions firm.  His duties include day to day operation of the company along with setting strategic initiatives.Prior to NPN360, Artie worked at Wallace Computer Services (R.R. Donnelly) in various roles including Sales & Product Management. Artie earned a B.S in Finance from Florida State University and an MBA from the Kellogg School of Management at Northwestern University. Artie lives in Glenview, IL with his wife, Carolyn, and their 4 children. He enjoys coaching his kids in various sports and spending time with his family.

Stuart Boyar

Immediate Past President

Cooley Group Inc.
806 Linden Ave., Ste. 500
Rochester, NY 14625
Ph: 585.385.1880


Stuart Boyar is the President of the Cooley Group, which is headquartered in Rochester, New York. With six offices throughout New York State, Cooley provides premier printing services that define and enhance their clients’ brand and image through printing, promotional products, specialty printing and branded apparel. Boyar joined the Cooley Group in 1982 after spending six years with NCR Systemedia in Atlanta and Ft. Lauderdale. The company has been a founding member of PSDA since its inception over 66 years ago and Boyar has been actively involved with PSDA through both speaking opportunities and attendance at various conferences. Married with two sons, Boyar is a graduate of Kent State University and enjoys camping, wine collecting and several sports in his free time.

Matt Bruno

Executive Vice President

330 N. Wabash, Suite 2000
Chicago, IL 60611
Ph: 312.673.5744


Matt Bruno, PSDA's Executive Vice President, works with PSDA's board of directors to set the strategic vision for the association and leads all business operations for PSDA. Bruno has more than a decade of association management experience, including a role as executive director the National Paper Trade Association and the Wallcoverings Association.  

Karl Heerdegen

The Northstar Group

577 Capital Drive
Lake Zurich, IL 60047

Karl Heerdegen is co-founder, President and CEO of the Northstar Group and Northstar Gameday, a distributorship based in Lake Zurich, Illinois. He specializes in product and service areas including marketing, output document processing, cross media and wide format. Focusing his attention in vertical markets that include professional sports, financial services and manufacturing, Karl brings value to his clients by being able to manage large scale and data-driven projects. Now in its’ 23rd year, Northstar maintains relationships with clients that go back to its beginning. Karl began his career in 1980 as a coverage rep for Moore Business Forms before moving to the distributor side of the industry in 1981.

Beth Marston

1625 Roe Crest Drive
North Mankato, MN. 56003 
Ph: 507-381-7342


Now 20 years into my print industry career, I marvel at how it continues to change. New technology and processes have played their role, but the changes in how we deliver products to our customers has been the space I have focused on since earning degrees in International Business and Economics. My career has been one of integrating companies and people in both large corporations like Taylor Corporation to smaller individually owned companies...from business cards to sophisticated corporate identity programs. And now, in today’s connected business world, I am able to enjoy all of this from my home in Colorado. My favorite diversions are participation in community outreach projects, and enjoying the beauty of my adopted state.

Pete Redondo

GO2 Partners
7700 Windrose Avenue, Suite G300
Plano, TX 75024
Peter (Pete) Redondo is the new Managing Director (Dallas) for GO2 Partners, a national marketing and operational consulting firm based in Des Plaines, IL. Pete has been a  sales leader for over twenty years, with extensive experience in new business acquisition, account development, and sales coaching.  He is heavily focused on technology and how to leverage it to solve business problems.  Prior to joining GO2 Partners, Pete was instrumental in building a $60 million distributorship in just 15 years.  He is passionate about the independent distributor community, the PSDA, and he is honored to serve on the board. Pete resides in McKinney, TX, just outside Dallas with his wife Emily and 4 children.

Jay Scammell

Graphic Dimensions, Inc.
PO Box 44467 
Atlanta, GA 30336

Jay, President and CEO of Graphic Dimensions, has been in the printing industry for 39 years. Serving as VP at Datagraphic (now part of Printegra) for a part of his career, he soon departed to open his own company. In 1994 Jay founded Graphic Dimensions and quickly grew his company opening manufacturing facilities in GA, KY and NH. In 2012 Graphic Dimensions opened New Dimension Labels, a custom label manufacturer based in Atlanta. In addition, Jay also serves as CEO of LaunchPad, which specializes in creating high-end custom websites and technology solutions. Their newest product, LiftOff, provides innovative e-commerce, integrated marketing and web to print solutions with a major focus on ease of use, quick setup and rapid deployment. Jay looks forward to serving on the PSDA Board and working with other Board members. In his free time Jay enjoys woodworking and golf.

Sarah Scudder

Real Sourcing Network
1350 Avenue of the Americas, 2nd Floor
New York, New York 10019 United States
Ph: 510-736-7216


Sarah Scudder is the President at Real Sourcing Network (RSN). She is the founder of the Young Innovators Group that focuses on innovation and how to attract, hire and retain young people in the print industry. Sarah also puts on an annual national conference for the Young Innovators Group. Sarah co-hosts a weekly podcast, Career Conversations, in which she interviews entrepreneurs, community leaders and people who have made major career advancements. She's a monthly columnist for the PS Magazine and Print + Promo. She's a winner of North Bay Business Journal's Forty Under 40 award, Print+Promo's Trailblazer Under 40 award and PSDA's Member of the Year award. Her hobbies include running, writing, real estate investment and eating peanut butter frozen yogurt.

Jillian Flesh

Flesh Co
915 Horran Drive 
Fenton, MO 63026 United States
Ph: 800.869.3330 


Jillian is the 4th generation of family leadership at Flesh Co; a traditional, security, integrated and labels manufacturer based in the Midwest and a founding member of the PSDA.  She currently serves as Executive Vice President after working her way up through the organization; serving roles in customer service, human resources and information technology.  Growing up in the organization has given her a deep understanding of the value in maintaining the company’s core philosophies while also recognizing the need to constantly innovate by exploring new products, advanced production technologies and efficient internal processes to support our customers. Jillian earned her MBA from Webster University in 2016.  She resides in St. Louis, Missouri with her husband and daughter and when not working tries to trot around the globe as much as possible.  

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