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PEAK Award - Insider Tips

PEAK Awards: Insider Tips

Many PEAK entrants explained how they helped clients save time, reduce expenses, solve problems, change processes and generate revenue. Although most projects are print-focused, others used a mix of print and digital tactics with multiple touch points across multiple media channels. 


Judging Criteria:

  • Level of innovation
  • Suitability based on the client's intent
  • Strategic significance
  • Distinction from similar products in the category
  • Results or projected results


4 Tips To Increase Your Chances of Winning


1) Get detailed and add context.

Write more than just a few sentences. Put the project in context, and don't assume the judges will immediately realize the project's value.


2) Include samples or screenshots.

It's easier for judges to actually see the entry rather than try to visualize it.


3) Take the customer's viewpoint.

Discuss why the piece mattered to your client. Include results if possible.


4) Don't ignore challenges.

    Take the Challenge > Solution > Result approach, treating your entry like a short case study.
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