Join PSDA   |   Contact Us   |   Sign In
Technology Conference Agenda
Share |


Monday, Oct. 11

10:00 am – 3:00 pm Optional Event: DMA Expo
3:30 pm – 5:30 pm General Session
Web Strategy: Enhance Your Brand and Win Customers Workshop
Ford Saeks, President & CEO, Prime Concepts Group Inc.
Go beyond just social media and learn how to wrap your Web site, printed collateral and more into a unified brand. Bring your branding issues and questions to the table and consult with peers and Internet Marketing Specialist Ford Saeks on how to improve your connection to your customers as soon as you get back to the office.
5:30 pm Networking Reception

Tuesday, Oct. 12

7:30 am – 8:00 am Breakfast
8:00 am – 9:30 am General Session
The Modern Day Workplace: Balancing the Risks and Rewards of Social Media and Technology
Claudia St. John, president, Affinity HR Group, LLC
This session will explore the legal environment, impact of social media
and policies and procedures necessary to protect businesses today including: employee surveillance, use of portable equipment (laptops, smart phones, etc.), and technology and social media policies.
9:30 am – 9:45 am Networking Break
9:45 am – 11:00 am Tech-Knowledge Café – A Technology Speed Dating Roundtable
Moderated by Ford Saeks, President & CEO, Prime Concepts Group Inc.
Share technology advice and troubleshoot issues with your peers in this repeat of last year's popular Technology Speed Dating Roundtable. Come prepared with your own challenges to present — and your solutions to share.
11:00 am – 11:30 am Networking Break
11:30 am – 12:30 pm Educational Breakouts
Partnering with a Competitor: A Case Study
George W. Smith, CDC, Senior Vice President/Partner, Tully-Wihr Co.
Learn how one company integrated their order processing systems with a competitor in order to create a win-win situation for both companies — and how they are continuing to find new opportunities to grow their business through this partnership. 
Disaster Recovery
Roundtable Discussion, Moderated by Skip Williams, KingsBridge
Your entire business rests on the ability to conduct commerce with the
computer systems that you have in place. Hear from your fellow distributors on what is being done to keep networks safe from disaster — and what to do if it strikes.
Can CRM Software Truly Deliver on Its Promise?
Howard Fisher, VP of Sales Services, SmithBucklin
Are you considering upgrading your CRM tool in order to drive increased efficiencies and sales to your Company in 2011? If so, then come hear from an organization that implemented an upgraded version of their current CRM system and the results they have been able to deliver in that time.

Learn the importance of understanding how your sales team is using your CRM tool today before you upgrade; the value of getting everyone's buy-in to evaluate, implement and adopt the new software tools that should drive your sales team ability to (1) turn relationships into revenue; (2) allow management to identify trends allowing for course corrections before its too late and (3) to benchmark competency and activity to build a high performing and efficient sales team.

During this interactive session we will share best practices in how you
start the process to evaluate your current CRM in order to make the right decisions on how you use your improved software of choice. How you work with your CRM vendor to customize the tool to best meet your sales teams short and long term needs. Additionally, we will discuss easy to implement strategies to foster early adoption by your sales teams and use of standardized pipeline reporting that will increase management's ability to accurately forecast sales revenue with confidence.
12:30 pm – 2:00 pm Lunch and PSDA General Meeting
2:00 pm – 3:15 pm Education Breakouts
Getting the Bandwidth You Need
Roundtable Discussion
As more and more of your day-to-day functions are being driven to the web, how do you keep the network cruising along? We will review plans of fellow distributors and manufacturers to find out how they are keeping the pipeline open to ensure a quality customer experience.
Technology Support for the Distributor
Patrick Kelly, President, PKA Consulting, Incorporated
Is Program Development and Technology Support occupying too much mindshare for your business and getting in the way of you managing your business? Learn when to outsource vs hiring internal support for your back-office infrastructure as well as your customer-facing systems. Understand the advantages and pitfalls of hiring within vs. outsourcing and take away financial models that will help you determine which path to navigate. This session is intended for the small to medium sized distributor.
Bridging the Gap: Technology in a Print World
Steven Osterloh, Director of Marketing, Ennis
What are the conflicts as we become more technical in everything we do? This session will cover the demographic challenge as we continue to move away from offering only print services and into the world of becoming full marketing service providers.
3:15 pm – 3:45 pm Networking Break
3:45 pm – 4:45 pm General Session
Selling Cross Media Marketing Programs
Tony Abunassar, VP, Media & Output Solutions, DemandBridge LLC.
Hear success stories on how to leverage technology in addition to print
through every available channel. Find the right way to measure ROI on
the pURLS you are sending out. In addition, become more knowledgeable on the tools and terminology involved to better position your selling of the program to your customers.

Wednesday, Oct. 13

7:30 pm – 8:00 am Breakfast
8:00 pm – 9:30 am General Session

The Unstoppable Rise of Mobile Marketing: Engaging Consumers through Mobile Enabled-print Media
Michael Becker, Managing Director North America, Mobile Marketing Association

Mobile Marketing is one of the fastest growing B2C marketing practices and is being successfully used across a wide range of industries and market sectors, including: CPG, Financial Services, News and Sports, Automotive, Retail, QSR, Direct Response and Entertainment and more. Many factors are driving the rise of mobile marketing: convergence, economy, advanced mobile devices and network adoption, consumer behaviors and cultural change. In this discussion, you'll be provided with strategic and tactical insights surrounding the best practices of mobile marketing and its use to mobile enabled-print media to successfully engage and activate your consumers. You'll be introduced to industry leading case studies and directed to a number of resources you can employ in your business today to generate immediate results for both your business and your customers. This discussion will assist you in becoming an industry leader in your market sector, both today and in the future.

9:30 am – 10:00 am Networking Break
10:00 am – 11:00 am Closing General Session
Industry Intelligence Report
Bryan Yeager, Consultant, InfoTrends
What will we be talking about for the next 12 months? Discover the
latest trends that will help you understand market trends and develop
strategies to grow your business.


Association Management Software Powered by YourMembership  ::  Legal