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Strategic Partnership Toolkit

Voices of Insight

Hear from the individuals featured in the Strategic Partnerships Toolkit about their insight, expertise and experiences as top professionals in the industry. Click on a video below to hear more.



Sarah Scudder

The Sourcing Group


Hear how The Sourcing Group defines "strategic alliance," and how that definition
has helped the company assess the value of potential new partners.



Dan Adkison

Wright Business Graphics


Learn how manufacturer Wright Business Graphics analyzed helping smaller,
forward-thinking distributors grow and how that realization is paying off for its
trade-only partners.





Stuart Boyar

Cooley Group


Hear how key suppliers are helping Stuart generate sales ideas and bring unique
solutions to end users.





Jim O'Brien

GO2 Partners


Hear how Jim's team met with strategic partners and established a process to
strengthen the firm's commitments to each other.





Dale Dembski

Digital Data Centers


Dale Dembski shares his company's approach to industry partnerships and how its
multi-level marketing program empowers distributors to grow sales.





Jodie Carlson

Proforma Elite Texas Graphics


Jodie Carlson talks about how she collaborates with a vendor partner to generate
and track leads.





Beth Martson



Beth Marston talks about the need for true collaboration.





Bob Saunders



Bob Saunders talks about holding quarterly business reviews that benefit both sides.



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