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Butler Street Online Training Courses

Become the Only Choice: Sales Effectiveness

Are you onboarding a new hire in sales, or want to provide an educational opportunity for your sales team? In partnership with Butler Street, PSDA is offering members an exclusive bundle deal of Become the Only Choice: Sales Effectiveness at a discounted rate. With your one-time purchase of this bundle package, you'll receive 10 online training courses designed to help grow your business and your staff through effective sales strategies.


PSDA members will pay a discounted fee of 25% off per learner who accesses the learning program (originally $599, now $449 per learner).


Each course focuses on a specific skill and includes multiple short lessons, objectives, core content and knowledge checks. Material is presented in a variety of formats including, text, audio, whiteboard animation, videos with interactivity using drag and drop, flip cards and scenarios.  Knowledge checks in each lesson and final tests in each course ensure understanding of the concepts via questions and scenarios with true/false, single and multiple choice, matching, fill-in-the blank, and sortables.


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Courses Included

Click on the course title below to view description.

Sales Effectiveness – Introduction


Four Cornerstones of Success®


Advancing Relationships


The Buying/Decision Process


Targeted Messaging


Communicating Value


Planning for an Effective Sales Call


Effective Questioning


Overcoming Objections


Tying It All Together


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