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P2P 2020 Breakout Sessions

Breakout Sessions

P2P 2020: Plugged In features a robust education program covering an array of topics – keeping in mind brand solutions with an emphasis on best practices and actionable insights. View the schedule-at-a-glance here.


This schedule is subject to change. All times are in Central Time.


Wednesday, October 14

All times are in CT.


10:30 AM – 11:30 AM

An End User Panel: What Today's Buyers Need You to Know

Panelists coming soon


What do prospects really want today? How can a distributor win their attention and keep their business? Get answers directly from three leaders who are responsible for buying print and marketing services. Find out what they like, what they loathe and what they most need from companies like yours.


11:45 AM – 12:15 PM


Fostering a Creative Work Culture that Inspires Ideas and Innovation

Brett Jackson, Chief Excitement Officer, Systemax Corporation


Cultivating a creative work culture encourages your employees to be heard, feel empowered, and challenge the status quo. Learn how these characteristics can ultimately improve your company and generate new revenue. Join Brett Jackson as he shares tips and techniques you can employ to create a culture that encourages ideas and embraces innovation across the entire company.

  More About Brett Jackson

Brett Jackson has been advising organizations on strategic brand and growth initiatives for over a decade now. As the CEO of Systemax, Brett is able to meet with customers to understand their current challenges, then provide ways to dynamically change their processes to generate extraordinary results. With his creative and valuable insight, he has constructed marketing campaigns with ROI’s reaching more than 13,000%. He has an extreme passion for culture, which has earned him and his team a ranking on Entrepreneur Magazine’s Top Company Culture list, along with Systemax being name to the Best Places to Work in Illinois list in both 2017 and 2018. As a graduate of the ABA School of Marketing and a Certified Financial Marketing Professional, he utilizes that knowledge to help organizations across the United States tackle the largest branding, marketing and advertising challenges.




Specialty & Sensory Print Effects: How to Help Build Business and Brands 

Emily Myers, VP of Sales & Marketing, BCSI


Join Emily Myers as she shares practical, real life applications of specialty print effects, when they are appropriate to include, and how they can improve your bottom line. Learning objectives include:

  • Review what qualifies as specialty & sensory print effects
  • Identify how print effects add value to brands, especially during a pandemic
  • Discuss when to include embellishments and how can they be created, designed, and/or produced cost effectively
  • Share real life applications and strategies to present specialty print options to get your foot in the door
  More About Emily Myers

Emily Myers is the VP of Sales & Marketing at BCSI, a manufacturer specialized in branded corporate stationery and personalized print in Burnsville, MN. For over 20 years at BCSI, Emily has been helping distributors show value to their clients by providing them with education and tools to successfully sell and implement automated solutions. She is passionate about helping distributor partners to grow and thrive, making the PSDA the perfect organization for her to serve.


What Did We Just Learn? End User Panel Debrief
Peer Discussion facilitated by Darin Painter, Editor-in-Chief, PS Magazine


Did you hear something in the end user panel discussion that struck a chord with you? What tips or ideas are you taking away, and what did everyone else think about the discussion? Let’s get together for a water-cooler-style conversation where your thoughts and opinions are front-and-center.


2:15 PM – 3:00 PM


COVID Compliance: Managing Your Workforce During the Pandemic 
Claudia St. John, President, Affinity HR Group, Inc.


From Families First Coronavirus Response Act (FFCRA) paid leave to following CDC guidelines, managing a safe and compliant workplace in 2020 and beyond is a challenge for every business. This session will cover the common management challenges relating to dealing with federal, state and local guidelines and to managing your employees, even if they get exposed or sick. Learning objectives include:

  • Review the most current federal initiatives relating to leave benefits, subsidies, and CDC guidelines
  • Discuss what teams should be focused on now, whether in the office or working from home
  • Identify strategies for managing employees' COVID compliance practices and policies—what you can and cannot require and how employees respond
  • Share updates and resources to ensure you are up to date with current coronavirus issues
  More About Claudia St. John

Claudia St. John is president of Affinity HR Group, Inc., BSCAI's endorsed HR and management consulting firm that provides human resources compliance, recruiting and organizational development support to building service contractors nationwide. A frequent public speaker who is quoted often in national and industry press, Claudia is a regular contributor to numerous print and electronic publications on the topic of human resources. Claudia is also the author of Transforming Teams – Tips for Improving Collaboration and Building Trust, a “#1 Hot New Release” on


Sales Tactics for Engaging and Prospecting Remote Clients

Alex Goldfayn, CEO, The Revenue Growth Consultancy


As we continue to work in a virtual and/or hybrid environment, old sales tactics just won’t “cut it” anymore. During this session, Alex will review the importance of proactive outbound communications and share strategies on how to sell during uncertain times. Learn which approaches will perform better as we adjust to a new era of sales. Learning objectives include:

  • Share how salespeople can frame remote sales properly: understanding the fear our customers are feeling and how we can help them
  • Identify where there is an opportunity for sales growth
  • Discuss where to find the optimism, confidence, and boldness necessary for succeeding in sales moving forward


Thursday, October 15

All times are in CT.


10:30 AM – 11:30 AM

General Session: Creating Moments of Magic: How to Foster an Amazing Customer Service Experience

Shep Hyken, Customer Service and Experience Expert, New York Times Bestselling Author 


Customer service and experience have become the focus of attention for most distributors, manufacturers, and suppliers around the world. Your customers no longer compare you to your direct competition. They compare you to the best service they have ever had. In this content-rich presentation, Shep will share strategies and “Amazement Tools” to create a customer-focused culture, customer loyalty, internal customer service, and more. Remember, customer service is not a department. It’s a philosophy to be embraced by everyone in an organization, and when done right, gives you a serious competitive edge. 


  More About Shep Hyken

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic® , The Loyal Customer, The Cult of the Customer, The AmazementRevolution, Amaze Every Customer Every Time,Be Amazing or Go Home, and The ConvenienceRevolution. He is also the creator of The Customer Focus™, a customer service training program which helps his clients develop a customer service culture and loyalty mindset.


1:15 PM – 2:00 PM

The Role of Direct Mail During COVID-19: Lessons Learned about Marketing in a Crisis
Holly Harle, Senior Account Executive, OSG


This session will focus on the use of direct mail during the first six months of the pandemic. Study mail volumes, messaging, and creative from key industries such as banking, insurance, retail, credit cards, and telecom. Join Holly Harle as she features marketing campaigns from major brands such as Chase, Citibank, Bank of America, American Express, AT&T, Dish, Verizon, DSW, Kohl’s, and GEICO. 


  More About Holly Harle

Holly Harle is a Senior Account Executive with Diamond Communications Solutions, an OSG Company. She is responsible for new business development and specializes in the creation and deployment of data-driven, highly personalized communications for businesses and nonprofit organizations. She has more than twenty years of experience helping clients acquire new customers, promote loyalty, and increase sales and fundraising efforts. Holly has an outstanding track record of industry leadership, and she was recently awarded the Chicago Association of Direct Marketing’s 2020 Kryl Silver Marketer of the Year Award. She has served as President of the Chicago Association of Direct Marketing, President of the Chicagoland Chapter of the Mailing and Fulfillment Service Association, President of the Chicago Chapter of Women in Direct Marketing International, and Financial Services Special Interest Group Co-Chair of the Chicago Chapter of the American Marketing Association. Holly is a graduate of Indiana University.


A Peer Discussion: Reflecting on 2020 Impact & Your 2021 Growth Strategy

Peer discussion facilitated by Scott Salvati, Lighthouse Marketing Services

Do you miss shaking hands and exchanging stories with your friends at P2P? This is your chance! We know it is more important than ever to connect and learn from each other. How has the last 6 months affected you, your team, and business? How has that experience influenced your 2021 strategy? Come prepared to share your successes and pitfalls with your trusted peers. Leave with some pointers and new strategies for planning next year.


Cracking the Productivity Code: How to Prioritize & Manage Your Workload
Audrey Thomas, CSP, Author and Productivity Expert


As workplaces continue to morph, people are constantly adjusting to new rhythms of their workday. Some work from updated workspaces; others still at home. This engaging session is designed to help everyone manage the new cadence of work, eliminate distractions, prioritize workloads, communicate well through Zoom, and establish and maintain productive routines at work.


  More About Audrey Thomas

Audrey Thomas, CSP, has been entertaining and teaching audiences for over 20 years. As an author, speaker and productivity consultant, she presents for corporations, non-profits, conferences and conventions. Audrey has authored several books, including 50 Ways to Leave Your Clutter, and The Road Called Chaos. Her client roster includes Royal Bank of Canada, Boeing, 3M, and the Minnesota Vikings. Audrey has written for several organizations, including The Business Journal and UnitedHealthcare. Her bi-monthly newsletter - My Monday Moment – is designed for busy professionals. Serving the National Speakers Association-Minnesota as Past President, she is the recipient of the Certified Speaking Professional designation. The CSP is the speaking profession’s international measure of professional platform competence. Less than 12% of all speakers are awarded this credential.


Friday, October 16

All times are in CT.


10:30 AM – 11:00 AM


Cyber Incident in Progress: It Can Happen to Anyone
Mike Pfeiffer, Vice President of Technology, American Solutions for Business


A cyber-attack can happen to anyone. Learn what it is like to experience a cyber-attack as it happens. Walk through the event timeline, what protective measures were effective, and how proper response strategies were deployed to enable response and recovery within published service levels.

  More About Mike Pfeiffer

Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.


Identifying New Markets & Service Offerings In and Beyond Print
Greg Gill, Chief Executive Officer, Thumbprint

Session Description Coming Soon


Member Solutions: Improve Employee Morale, Development, and Retention 

Nathan Goldberg, President, Specialized Office Systems, Inc. followed by Peer Discussion

What are you doing internally to engage your employees? Whether on virtual meetings, working from home, or creating bonding opportunities, it is more important than ever to maintain morale and encourage development. Hear success stories from Nathan Goldberg on how his organization has been keeping their team and their clients' teams engaged and secured. After hearing from Nathan, we will open the floor for other peer examples.


12:30 PM – 1:30 PM

Closing General Session: The Art of Accelerated Resilience: Adapt Faster and Achieve More

Courtney Clark, Author, Speaker, & Accelerated Resilience Expert


In today’s competitive world, there is no time to recover from our setbacks slowly. The research-based strategies from Courtney’s new book, The Successful Struggle, will have your team managing change, chaos, conflict, and life’s other challenges in the fastest, most productive way possible. Listen in as Courtney describes where internal resilience comes from and how to let go of the plan, find perspective, and be successful even in the most ambiguous situations.


At the end of this session, you will be able to:

  • Recognize the benefits of connecting with the purpose of change
  • Develop new strategies to maintain personal power and a sense of control during times of change and chaos
  • Apply the “Stop, Drop, and Roll” technique for chaos management 
  More About Courtney Clark

Courtney Clark is the luckiest unlucky person in the world. After a series of major struggles beginning in her mid-20s, she has built two successful businesses and is the author of two books, including her most recent book The Successful Struggle: Powerful Techniques to Achieve Accelerated Resilience. She works with people who want to adapt faster and achieve more, and has spoken worldwide to organizations like Procter & Gamble, Dell, Humana, Cisco, and Cardinal Health.



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