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Print Basics

Learn the Fundamentals From the People Who Know Print Best


A Tailored Learning Experience for Those New to Print


PSDA is excited to bring you Print Basics, a custom educational event designed to teach you the fundamentals of print and print products. 


This intense program delivers a deep dive into the basics of print with mostly online learning and a two-day, in-person educational workshop hosted in Chicago in the fall. Participants will also get to tour a local print manufacturer in Chicago to see the print process first-hand and learn from experienced print pros. The event will be hosted at PSDA Headquarters, October 26-28, 2020.


Who Should Attend? 


Print Basics is designed for anyone new to the print industry or anyone looking to learn more about print and print products. For example, you could be starting a new job at a print distributor or are a promotional products distributor who is looking to add print to your product line. The program is also great for CSRs, project managers, marketing teams and other roles that need to be well-versed in print.


What You'll Learn


The Print Basics curriculum is designed and delivered by experienced print professionals who bring years of print industry knowledge to the program. We'll be announcing the full educational lineup soon, but the program will focus on the following comprehensive topics: 

  • Types of printing 
    • Offset printing
    • Digital printing
    • Flexographic printing
    • Web printing
    • Lithographic printing
    • Screen printing
    • Ink jet
    • Color processes
  • Print products and categories
    • Direct mail
    • Commercial printing
    • Basic stationery and forms
    • Business cards
    • Labels and decals
    • Brochures and booklets
    • Pocket folders
    • Retail packaging
    • Signs, clings and banners
    • In-store prints
  • Print specifications
    • Size
    • Weight
    • Color
    • Binding
    • Finishing
    • Variable vs. static
    • Coatings
    • Artwork
  • Practical Application
    • What do these processes look like in real life?
    • How to use these terms in your role
    • What to know when working on a job
  • The effects of technology on print
    • How has technology impacted the print industry?
  • Industry innovations/trends
    • How is print ordered and delivered?
    • Fulfillment



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