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Print Basics

Learn the Fundamentals From the People Who Know Print Best


We’re excited to announce that our Print Basics educational program will now be offered 100% virtually. While we had hoped to be able to gather a small group in Chicago this fall, it’s become clear that gathering as a group still isn’t feasible at this time. We also want to ensure that everyone in our community feels comfortable and safe attending this important educational program.


Participants will engage in months of online learning and discussion kicking off in early October, including an intensive virtual event happening from October 26-29.


A Tailored Learning Experience for Those New to Print


PSDA is excited to bring you Print Basics, a custom educational event designed to teach you the fundamentals of print and print products. 


This intense program delivers a deep dive into the basics of print with online learning and a four-day, live, virtual workshop hosted in in the fall. Participants will also participate in virtual on-site tours to see the print process first-hand and learn from experienced print pros.


Who Should Attend? 


Print Basics is designed for anyone new to the print industry or anyone looking to learn more about print and print products. For example, you could be starting a new job at a print distributor or are a promotional products distributor who is looking to add print to your product line. The program is also great for CSRs, project managers, marketing teams and other roles that need to be well-versed in print.


What You'll Learn


The Print Basics curriculum is designed and delivered by experienced print professionals who bring years of print industry knowledge to the program. We'll be announcing the full educational lineup soon, but the program will focus on the following comprehensive topics: 

  • Types of printing 
    • Offset printing
    • Digital printing
    • Flexographic printing
    • Web printing
    • Lithographic printing
    • Screen printing
    • Ink jet
    • Color processes
  • Print products and categories
    • Direct mail
    • Commercial printing
    • Basic stationery and forms
    • Business cards
    • Labels and decals
    • Brochures and booklets
    • Pocket folders
    • Retail packaging
    • Signs, clings and banners
    • In-store prints
  • Print specifications
    • Size
    • Weight
    • Color
    • Binding
    • Finishing
    • Variable vs. static
    • Coatings
    • Artwork
  • Practical Application
    • What do these processes look like in real life?
    • How to use these terms in your role
    • What to know when working on a job
  • The effects of technology on print
    • How has technology impacted the print industry?
  • Industry innovations/trends
    • How is print ordered and delivered?
    • Fulfillment



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